REPORTS TO: CEO

At Made In, we’re redefining how people cook at home and in professional kitchens. As a digitally native kitchenware brand, we design, manufacture, and sell premium cookware used by some of the world’s top chefs. We run on a modern headless commerce stack—Vercel, Sanity, and Shopify Plus—and operate multiple international storefronts.
We’re seeking a Director of E-Commerce to lead the next chapter of digital growth. This is a strategic and operational leadership role that will oversee site experience, merchandizing, engineering, CRO, analytics, and innovation—grounded in performance and built for scale.

QUALIFICATIONS:

• 7+ years in e-commerce leadership roles, ideally at high-growth DTC brands.
• Deep technical understanding of modern headless commerce (Vercel, Sanity, Shopify Plus or similar).
• Proven success managing multi-storefront global e-commerce operations.
• Strong experience building and running CRO programs and experimentation roadmaps.
• Demonstrated ability to lead cross-functional teams: product, design, dev, QA, and site ops.
• Comfortable operating at both strategic and tactical levels—balancing vision with execution.
• Clear point of view on AI’s role in shaping e-commerce over the next 5 years.
• Strong quantitative skills and experience using data to drive prioritization and iteration.

PREFERRED EXPERIENCE:

• Familiarity with front-end frameworks (e.g. Next.js) and CMS platforms.
• Experience localizing and optimizing international stores.
• Comfort working in fast-paced, founder-led companies with high ownership expectations.

ROLE OVERVIEW:

The Director of E-Commerce will be responsible for managing and optimizing our full-stack e-commerce ecosystem. You will own all digital storefronts (US and international), lead cross-functional teams (UI/UX, site operations, development, and CRO), and ensure we are executing best-in-class practices across performance, experimentation, and personalization. This is not a remote role—this leader must work from our Austin HQ.