POSITION OVERVIEW:

The Director of Field Marketing will be responsible for developing, implementing, and managing a strategic canvassing program to generate qualified leads for our sales team. You will oversee a team of field marketing professionals (canvassers) who will actively engage with potential customers in the community to drive interest and awareness of our products. The goal is to generate new business opportunities for our salesforce while maintaining high standards of professionalism and customer engagement.

QUALIFICATIONS:

• Proven experience in field marketing, lead generation, or canvassing, preferably in a B2B, B2C or construction-related industry.
• Strong leadership experience, including team management and performance optimization.
• Excellent communication and interpersonal skills with a focus on motivating and managing people.
• Results-oriented with a data-driven approach to decision-making and campaign optimization.
• Ability to work in a fast-paced, goal-driven environment with a focus on achieving targets.
• Experience with CRM tools and lead management systems (Salesforce, etc.) is a plus.
• Strong organizational and project management skills.

• Lead & Manage Canvassing Teams: Direct and support a team of canvassing professionals, ensuring they meet lead generation targets, maintain quality standards, and represent the brand with integrity.
• Develop Field Marketing Strategies: Create and execute field marketing campaigns to increase brand visibility, engage with target customers, and drive high-quality leads for the sales team.
• Lead Generation & Conversion: Identify key geographic areas for canvassing efforts and set lead generation goals. Work closely with the sales team to ensure leads are properly nurtured and converted into sales opportunities.
• Performance Tracking & Reporting: Establish and track key performance indicators (KPIs) to measure the success of the canvassing efforts. Provide regular reports to senior leadership on campaign performance, challenges, and opportunities for optimization.
• Training & Development: Provide ongoing coaching and training to the canvassing team, ensuring they are equipped with the tools and knowledge to succeed in their roles.
• Collaboration with Sales Team: Partner closely with the sales team to ensure smooth handoff of leads, provide feedback on lead quality, and continuously refine lead generation processes.
• Market Insights: Stay informed about local market trends, customer needs, and competitor activities to inform field marketing strategies and maintain a competitive edge.