HI, FUTURE HOMIE!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.
We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?
Your Impact Starts Here
We’re seeking a strategic and results-oriented Director of Growth Marketing to accelerate our customer growth trajectory. This strategic, results-oriented leader will report directly to the CMO and work collaboratively across multiple teams to smash our growth targets with precision and creativity.

• Strategic Growth Ownership: Develop and execute acquisition strategies across paid and organic channels, including Meta, YouTube, SEO, Direct Mail, and mobile. Build and scale unified, integrated marketing programs that fuel sustainable top-of-funnel growth.
• Performance, AI, and Experimentation: Optimize key metrics like CAC, payback period, ROAS, and conversion rates. Build a culture of rapid experimentation across web and campaign surfaces. Leverage AI tools and automation to accelerate execution, improve performance, and scale intelligently.
• Team Leadership: Lead and grow a cross-functional growth team spanning digital media, offline, content, Web/CRO, and SEO/GEO. Foster a performance-driven, collaborative culture.
• Cross-Functional Collaboration: Work closely across GTM teams, including Product Marketing, Lifecycle Marketing, Product Growth, and Sales, to optimize paid product adoption within the customer’s first 60 days.

The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:

• Leadership Experience: 10+ years in Growth Marketing with 5+ years leading teams in fast-growth environments. Experience in growth roles targeting SMBs, prosumers, or freemium-to-paid models preferred.
• Channel Expertise: Proven track record scaling paid digital, SEO/GEO, and content marketing with measurable results. Demonstrated success launching and optimizing new channels and building integrated growth programs.
• AI & Innovation Focus: Hands-on experience with AI-driven marketing tools, automation, and advanced analytics to drive performance and team adoption.
• Data-Driven: Expert in performance analysis and rapid strategic pivots based on data insights.

• Results Orientation: Track record of hitting aggressive growth targets in competitive markets.

  The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other.

• Be Customer Obsessed – Solve problems with empathy and creativity.

• Move Fast, Learn Fast – Experiment, take action, and grow every day.
• Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.
• Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.
• Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.