Director of Growth Marketing & Web at Wowza Media Systems

, , United States -

Full Time

Start Date

Immediate

Expiry Date

28 Jan, 26

Salary

180000.0

Posted On

30 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth Marketing, Web Optimization, HubSpot, SEO, CRO, Analytics, Content Performance, Data Governance, A/B Testing, UX Optimization, Account-Based Strategies, Digital Marketing, Technical Site Health, Experimentation Tools, Pipeline Management, Traffic Growth, Collaboration

Industry

Software Development

Description

Wowza powers mission-critical video streaming for everything from live sports and global media to public safety, defense, and smart cities. We're entering an ambitious growth phase, turning a high-authority web presence into a performance-driven growth engine directly tied to pipeline and revenue. As our Director of Growth Marketing & Web, you'll architect and execute the systems, insights, and experiments that expand our reach and accelerate conversion. This is a high-visibility, high-impact role with direct ownership of how the company grows. It's the ideal opportunity for a senior operator who wants to shape the company's digital footprint at scale - building, testing, and optimizing the experience that drives every prospect interaction at a company trusted by NASA, Sony, and thousands of global innovators. What You'll Do Build and Optimize the Growth Infrastructure Own HubSpot setup, automation, and lifecycle tracking; connect marketing to pipeline. Partner with the analytics lead to design reporting frameworks and executive dashboards that clearly show traffic, conversion, and revenue impact. Define data governance, tagging, and attribution standards across all marketing systems. Own Website Performance and Experience Treat the website as the company's most powerful growth channel and strategic asset. Lead ongoing optimization across architecture, content, UX, and performance. Manage developers and agencies to deliver fast, scalable, and high-converting experiences. Translate product launches and messaging into pages that drive measurable engagement and pipeline. Establish a disciplined CRO and experimentation program (A/B, multivariate, personalization, UX flow optimization). Drive Sustainable Traffic Growth Lead comprehensive SEO and content performance programs, including site structure, internal linking, schema, localization, and Core Web Vitals. Create repeatable workflows for keyword expansion, content optimization, and technical site health. Identify and test new inbound growth levers, from retargeting to intent-based campaigns. Build compounding organic growth that turns visibility into qualified pipeline. Develop account-based strategies for target verticals (media, public sector, smart cities). Enable Clarity and Accountability Publish a quarterly growth roadmap and learning agenda. Partner with leadership on forecasting and growth planning. Own the growth scorecard and present results at the executive level. What You Bring 8–12 years in growth, web, or digital marketing roles within B2B SaaS. Proven record of driving large-scale organic traffic and conversion gains through SEO + CRO. Deep fluency in HubSpot, GA4, GTM, CMS platforms (WordPress/Webflow), and experimentation tools (Optimizely, VWO, Mutiny). Experience managing developers, agencies, and cross-functional stakeholders. Strategic thinker with a hands-on, analytical, and systems-driven approach. Nice to Have Experience with AI-powered systems (Clay, Mutiny) for personalization or enrichment. Familiarity with data enrichment and intent tools (ZoomInfo, Clearbit, 6sense). Understanding of ABM and account-level segmentation. Background in developer-first or infrastructure products a strong plus. Experience with developer-first GTM or technical product marketing. Why You'll Love It Here You'll own the company's digital growth engine - impacting every visit, search, and conversion. You'll have a dedicated analytics partner, enabling focus on experimentation, optimization, and scaling what works. You'll have direct visibility to the CEO and board, influencing how Wowza scales from $40M → $100M+. You'll get to build fast, learn fast, and see tangible revenue impact from your work. Benefits & Perks Competitive base salary: $165,000 – $180,000 Bonus Eligible Generous Paid Time Off Medical, Dental, and Vision insurance (effective Day 1) 401(k) with strong company match Dependent Care FSA Employer-paid Life Insurance and AD&D Voluntary Life Insurance (Employee/Spouse/Child) Paid Parental Leave Short-Term and Long-Term Disability Training & Development opportunities Employee Assistance Program (EAP) Who We Are Wowza Media Systems is a Colorado-based global leader in video streaming software. Our technology powers live and on-demand video delivery for education, healthcare, enterprise, gaming, government, and more—reaching customers in over 100 countries. Backed by Clearhaven Partners, we continue to grow by pushing innovation in scalable, low-latency video streaming. Why Join Wowza? At Wowza, you’ll be part of a fast-paced, mission-driven team working on solutions that power critical real-world applications—from live-streaming graduations to helping parents monitor NICU care. We encourage ownership, collaboration, and innovation while providing a supportive, global team environment.

Responsibilities

The Director of Growth Marketing & Web will architect and execute systems and experiments to expand reach and accelerate conversion. This role includes ownership of the company's growth infrastructure, website performance, and sustainable traffic growth strategies.