ABOUT US:AT XELLO, OUR MISSION IS SIMPLE YET POWERFUL—TO EQUIP EVERY STUDENT WITH THE SKILLS, KNOWLEDGE, AND CONFIDENCE TO BUILD A SUCCESSFUL, MEANINGFUL FUTURE. FOR OVER 30 YEARS, WE’VE PARTNERED WITH MORE THAN 3,000 SCHOOL DISTRICTS AND 8 MILLION STUDENTS AND EDUCATORS WORLDWIDE, DELIVERING INNOVATIVE, STUDENT-CENTERED COLLEGE AND CAREER READINESS TOOLS. RECOGNIZED FOR EXCEPTIONAL CUSTOMER SUPPORT AND RESEARCH-BACKED DESIGN, WE EMPOWER LEARNERS FROM ALL BACKGROUNDS TO EXPLORE POSSIBILITIES, DISCOVER THEIR STRENGTHS, AND CREATE ACTIONABLE PLANS FOR LIFE AFTER SCHOOL.WHO ARE YOU?YOU ARE A STRATEGIC, DATA-SAVVY MARKETING LEADER WITH DEEP EXPERIENCE OWNING THE END-TO-END GROWTH FUNNEL—FROM LEAD ACQUISITION TO CUSTOMER EXPANSION AND RETENTION. AS THE DIRECTOR OF GROWTH MARKETING, YOU’LL DEFINE AND EXECUTE FULL-FUNNEL CAMPAIGN STRATEGIES, PARTNER CROSS-FUNCTIONALLY WITH SALES, STRATEGIC ACCOUNTS, BUSINESS DEVELOPMENT, AND CUSTOMER SUCCESS, AND LEAD A HIGH-PERFORMING TEAM THAT BRINGS MARKETING PROGRAMS TO LIFE ACROSS DIGITAL, AUTOMATION, AND LIFECYCLE ENGAGEMENT CHANNELS.YOU’RE EQUALLY COMFORTABLE BUILDING STRATEGY, ROLLING UP YOUR SLEEVES TO LEAD INTEGRATED CAMPAIGNS, AND MENTORING TEAM MEMBERS IN MARKETING EXECUTION. YOU THRIVE IN FAST-PACED, COLLABORATIVE ENVIRONMENTS WHERE GROWTH IS MEASURED BY RESULTS, NOT VANITY METRICS. YOU KNOW HOW TO HARNESS TOOLS LIKE 6SENSE, MARKETING AUTOMATION, AND PERFORMANCE ANALYTICS TO ORCHESTRATE MEANINGFUL MARKETING EXPERIENCES THAT CONVERT, RETAIN, AND EXPAND ACCOUNTS IN A COMPLEX B2B ENVIRONMENT—ESPECIALLY IN THE K–12 EDUCATION SPACE.

What you’ll do:

TEAM LEADERSHIP & MISSION IMPACT

• Hire, coach, and inspire a high-performing team, championing Xello’s mission of empowering every student to become future ready.
• Foster a culture built on Xello’s values—collaboration, creativity, accountability, and continuous learning—where experimentation and innovation thrive.
• Lead by example in connecting daily work to meaningful outcomes for educators, districts, and students.

What we’re looking for:

• 7+ years of experience in B2B marketing, with at least 3+ years leading growth or demand generation functions.
• Proven ability to develop and execute marketing programs that drive measurable results across acquisition, expansion, and retention.
• Experience managing and mentoring high-performing teams across multiple marketing functions (digital, lifecycle, automation, etc.).
• Strong knowledge of the tools that power modern marketing: 6sense (required), marketing automation (e.g., Customer.io, Pardot), CRM (e.g., Salesforce), web analytics, and paid media platforms.
• Demonstrated ability to partner with Sales, Success, and Business Development teams to co-own pipeline and revenue outcomes.
• Strategic thinker who can see the big picture while managing detailed execution across multiple initiatives.
• Exceptional communication and project management skills.

Please refer the Job description for details