Director of Integrated Marketing at Quandri

Vancouver, British Columbia, Canada -

Full Time

Start Date

Immediate

Expiry Date

10 Mar, 26

Salary

165000.0

Posted On

10 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B SaaS, Demand Generation, Growth Marketing, AI-Enabled Tactics, SEO/SEM, Content Marketing, Digital Marketing, Email Marketing, Account-Based Marketing, Data Analysis, Team Management, Collaboration, Project Management, Lead Generation, Automation Tools, Event Marketing

Industry

Software Development

Description

Who we are At Quandri, our mission is to unlock the world’s insurance data so brokerages and agencies can deliver the best possible service to their clients. Our Renewal Intelligence Platform is designed to help agencies save time, increase profitability, and drive better outcomes for their staff, clients, and business. What we do Running a profitable personal lines book of business is harder than ever for insurance brokerages and agencies. Rising costs, market shifts, and staffing challenges make it tough to scale while delivering exceptional client service. Trusted by 100+ insurance agencies across North America, Quandri is transforming the policy renewal process with AI-driven automation, delivering data-driven insights, and enabling proactive workflows. Because of the high volume, high velocity nature of personal lines, today’s renewal process is often reactive, with brokers and agents focusing on clients who request help rather than adopting a proactive, data-driven approach. Quandri changes that. Our platform automates routine tasks, highlights at-risk accounts, and arms advisors with timely, data-driven recommendations. The result? Higher retention, more upsell and cross-sell opportunities, reduced E&O risk, and a better experience for both staff and clients. Why join us? At Quandri, you’ll make a real impact alongside a team that’s as innovative and diverse as the industry we serve. Our culture is built around curiosity, collaboration, and continuous improvement. We’re a hybrid company with ¾ of our team in Vancouver and the rest distributed. Our Vancouver office is in Olympic Village, where we collaborate in person three days a week. We believe in flexibility, and we also know that great ideas come from working together. We’re backed by leading US and Canadian investors and are scaling quickly. We saw 3x ARR growth last year and plan to continue growing both revenue and our team. Named one of LinkedIn’s Top Canadian Startups in 2024 & 2025, we’ve already made a meaningful impact on the insurance industry. We’ve also been named to Deloitte’s Fast 50, highlighted on CB Insights’ Insurtech 50 and Fintech 100 lists, and featured amongst the Globe and Mail’s Top Growing Companies in Canada. Now, we want you to be part of our journey. About the Role As Director of Integrated Marketing you will own Quandri’s entire pipeline engine, designing integrated inbound and outbound strategies to drive qualified pipeline, accelerate revenue and build awareness of our AI‑driven Renewal Intelligence Platform. You’ll manage and grow a multi‑disciplinary team across demand generation, content, events/community, integrated campaigns and business development. Working closely with Revenue Operations, Sales and Product Marketing, you’ll embed AI and automation in our programs, align outreach by segment, and steward budgets across channels and geographies. \n What you’ll do: Strategic leadership and visionOwn the end‑to‑end demand‑generation strategy across inbound (digital marketing, SEO/SEM, paid media, content, webinars, digital and in‑person events) and outbound (BDR/SDR outreach, ABM, targeted campaigns). Embed AI‑enabled tactics and automation to scale efficiently. Define funnel architecture, personas and account‑tiering; develop ABM approaches and reporting frameworks. Partner with Marketing, Sales and Finance to set and manage quarterly/annual budgets and optimize spend for CAC, CPL, ROAS, pipeline and revenue goals. Build and evolve an integrated campaign framework that synchronizes content, digital advertising, in‑person marketing, ABM and sales outreach. Team management and collaborationLead, mentor and scale a high‑performing top‑of‑funnel team, providing coaching and career development. Drive alignment with Product Marketing & Enablement, Product, Revenue Ops, Sales and Customer Experience to ensure consistent messaging, seamless hand‑offs and shared KPIs. Manage relationships with agencies and technology vendors (creative, media buying, AI‑content platforms).Partner with RevOps to define metrics, dashboards, lead routing and scoring, and ensure data integrity and attribution across all channels. Work with Finance and RevOps on forecasting and reporting; apply insights to refine campaigns, improve conversions and test new approaches (A/B, cohort analysis, etc.). The right person for this role will have: Experience: 8-10+ years in B2B SaaS demand generation/growth marketing with 3-5+ years leading teams and a track record of delivering measurable pipeline and revenue. AI‑first mindset: Hands‑on with generative AI content, predictive scoring and workflow‑automation tools (e.g., Zapier, n8n).Channel expertise: Deep knowledge of paid acquisition, SEO/SEM, content marketing, email/nurture, digital and in‑person events, ABM and partner/channel programs. Outbound and ABM leadership: Experience running BDR teams, designing outbound programs and multi‑tier ABM campaigns that leverage intent data and buyer signals. Data‑driven: Comfortable defining KPIs, analyzing funnels and optimizing CAC/CPL/ROAS; able to present insights clearly to leadership. Leadership and collaboration: Proven ability to hire and develop talent, and to influence cross‑functional partners; strong communication and project‑management skills. Innovation and agility: Strategic thinker with a bias for action who thrives in a fast‑paced startup and experiments with new channels, tools and tactics. Inbound demand generationLead strategy, execution and budgeting for digital programs (paid search, paid social, display, video, programmatic/retargeting).Drive SEO/SEM and website optimization with testing frameworks and conversion‑rate optimization; understand how generative search is changing content strategy. Manage “big C” content (written and digital) and syndication/sponsored content. Scale email marketing and automation across the lifecycle with segmentation, scoring and behavioural triggers. Expand digital events and communities (webinars, roundtables) and integrate in‑person events (conferences, trade shows) into the overall marketing plan. Outbound demand generationIntegrate BDR outreach into the broader demand strategy; set messaging, account targets and cadences, using AI‑powered intent and scoring tools. Provide scripts, sequences, training and joint SLAs with Sales to maximize meeting quotas and pipeline contribution. Build scalable ABM programs for high‑value accounts in partnership with Sales and RevOps, using buyer‑intent signals and account‑tiering frameworks. Success metricsAchievement of quarterly and annual qualified pipeline and revenue targets. Improved lead‑to‑opportunity and opportunity‑to‑customer conversion rates; reduced CAC and improved ROAS. Speed of leads through the funnel, performance of integrated campaigns and effectiveness of ABM programs. Ability to build and retain a high‑performing team and deepen cross‑functional collaboration. Adoption of AI‑driven tools and innovative tactics that produce measurable impact. Our guiding principles: Customers at the core. We put the customer at the center of all we do. At a basic level, we believe business success comes down to talking to customers and building something they want. We don’t listen to customers and just take what they say blindly, but we think critically about it and build what they need. Customers are the core of everything we do, and our business exists to serve them. We prioritize their needs over all else within the company. Move with urgency. There are times when we need to move slowly and deliberately, but we default to acting fast and with urgency. We slow down when necessary, but this should be a deliberate choice. Businesses become more lethargic as they grow, this principle is designed to fight this fact. Be curious. We understand the world by being curious and asking why. We aren’t satisfied with surface level understanding, and seek a deeper understanding of why things are the way they are. Don’t take someone’s word for it or the answer “because that’s how we do it.” Understand why and dig deep. Excellence in execution. We know that what separates good from great is a high level of execution. We commit ourselves to excellence in everything that we do, from delivering an amazing product to writing a great email. Act like an owner. We’re all owners of the business and act like it. We follow through on commitments, own our results and think long-term.Fight for simplicity. The law of increasing functional information states that systems evolve to become more complex over time. At Quandri, we believe there is sophistication in simplicity; as such, we intentionally fight for streamlined solutions and are committed to the uncomplicated. Compensation and benefits: The range for base pay is $145,000 to $165,000 CAD which is dependent on level of experience and performance. There is also a variable compensation for this role between $15,000 to $20,000. Employee stock options based on experience level Comprehensive health benefits, including Lifestyle Spending Account Four weeks of paid vacation per year Work anywhere in the world for 60 days of the year Parental leave top-ups: 6 months for birthing parents, 8 weeks for non-birthing parents (up to $100,000 annual salary) \n $145,000 - $165,000 a year \n Quandri is dedicated to fostering a diverse and inclusive workplace. As an equal opportunity employer, Quandri adheres to Canadian labour laws and does not engage in discrimination based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other status protected under Canadian law. Don’t let imposter syndrome stop you from applying. Great people sometimes don’t have the “right” experience. If you think that you’ll be amazing at this role then we encourage you to apply.

Responsibilities

The Director of Integrated Marketing will own Quandri’s entire pipeline engine, designing strategies to drive qualified pipeline and accelerate revenue. They will manage a multi-disciplinary team and work closely with various departments to embed AI and automation in marketing programs.