Pagac & Company, P.C. is a trusted boutique CPA firm specializing in tax, accounting, and advisory services. We are seeking a Director of Lead Management to take full ownership of our lead generation and prospect pipeline, driving consistent growth opportunities for the firm.
This role is ideal for a results-driven marketing and sales strategist who thrives on building systems that attract, qualify, and deliver quality leads. You’ll have access to a modern lead generation toolkit — including LinkedIn Sales Navigator, HubSpot, Wiza, AI, Google Ads, Calendly, and more — to help you design and execute high-performing campaigns. The goal: ensure the right prospects enter our pipeline so our team can focus on closing business.
What You’ll Do
- Build and execute a lead generation strategy that consistently delivers qualified prospects.
- Manage and optimize the entire lead funnel — from awareness to conversion.
- Launch and refine multi-channel campaigns (LinkedIn, email, paid ads, events, webinars).
- Leverage tools like HubSpot, Sales Navigator, Wiza, AI, and Google Ads to maximize prospecting efficiency.
- Develop lead scoring and nurturing systems to ensure sales-ready opportunities.
- Automate scheduling and outreach workflows with Calendly and integrated systems.
- Provide data-driven reporting on cost per lead, conversion rates, and ROI.
- Collaborate directly with leadership to align lead-gen efforts with revenue goals.
What We’re Looking For
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5+ years of proven lead generation / demand generation experience (B2B preferred).
- Hands-on expertise with CRM platforms, marketing automation, and prospecting tools.
- Strong understanding of funnels, inbound/outbound strategies, and paid media.
- Data-driven mindset with ability to analyze and optimize campaigns.
- Proven track record of driving measurable growth in professional services or related industries.
What We Offer
- Competitive compensation with performance incentives tied to lead-gen success.
- Benefits: 401(k), health insurance & HSA, life insurance, PTO.
- Flexibility: hybrid/remote work options.
- Autonomy: the freedom to design and execute your own lead-gen strategies with the support of leadership
- Direct impact: your work directly fuels firm growth.
- Growth path: opportunity to shape and expand the firm’s marketing and business development strategy.
Location
- Hybrid/Remote role based in Bloomfield Hills, MI (48302).
- Relocation is required before starting if not local.
How to Apply
To be considered, all applicants must complete our Topgrading Career History Form.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
- Work from home
Work Location: Hybrid remote in Bloomfield Hills, MI 4830
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