Director of Marketing and Communications at Big Brothers Big Sisters of New Mexico

Santa Fe, New Mexico, United States -

Full Time

Start Date

Immediate

Expiry Date

28 Jan, 26

Salary

0.0

Posted On

30 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Communications, Brand Management, Digital Marketing, Content Creation, Media Relations, Public Relations, Project Management, Team Leadership, Storytelling, Crisis Communications, Engagement Strategies, Diversity and Inclusion, Analytics, Social Media, Collaboration

Industry

Non-profit Organizations

Description

Description About Us Big Brothers Big Sisters of New Mexico is a mission-driven nonprofit dedicated to empowering youth through mentorship. We believe that every child deserves a champion, and our programs connect caring adult and teen mentors with young people to ignite their potential. Our Programs are at the heart of this mission, creating meaningful relationships in schools and community spaces. Position Summary The Director of Marketing and Communications is a strategic leader responsible for elevating the visibility, voice, and impact of the organization. This role oversees all aspects of branding, messaging, media relations, digital engagement, and content creation to effectively communicate the nonprofit’s mission, programs, and values to diverse audiences. The director will lead a team in developing and executing integrated marketing campaigns that drive engagement, fundraising, and community support. Requirements KEY RESPONSIBILITIES: Strategy & Leadership · Develop and implement a comprehensive marketing and communications strategy aligned with organizational goals and BBBSA brand and messaging guidelines · Serve as a key advisor to leadership on brand positioning, public relations, and crisis communications · Manage and mentor communications staff, interns, and vendors Digital & Content Marketing · Oversee website, social media, email marketing, and digital advertising efforts · Create compelling content, including blog posts, newsletters, videos, and annual reports · Monitor analytics and adjust strategies to optimize engagement and reach Media & Public Relations · Cultivate relationships with media outlets and pitch stories that highlight the organization’s impact · Draft press releases, op-eds, and talking points for leadership and spokespeople · Represent the organization at public events and speaking engagements Brand Management · Ensure consistent brand identity across all platforms and materials in accordance with BBBSA standards · Develop marketing collateral for programs, events, and fundraising campaigns · Maintain and evolve visual and editorial guidelines Internal & Stakeholder Communications · Support internal communications to foster staff engagement and alignment · Collaborate with development, program, and operations teams to support cross-functional initiatives · Communicate effectively with board members, donors, volunteers, and community partners Qualifications Minimum Qualifications Bachelor’s degree in marketing, communications, journalism, or a related field 3+ years of experience in marketing, communications, or public relations Strong writing, editing, and storytelling skills across multiple platforms Proficiency in digital marketing tools, social media platforms, and content management systems Demonstrated ability to manage projects, meet deadlines, and collaborate across teams Familiarity with the cultural and economic landscape of the communities served Commitment to diversity, equity, and inclusion in messaging and outreach Preferred Qualifications Master’s degree in marketing, communications, nonprofit management, or a related field 5+ years of progressive leadership experience in nonprofit marketing and communications Experience with media relations, crisis communications, and brand management Knowledge of donor engagement strategies and fundraising communications Familiarity with CRM systems, graphic design software, and analytics tools Deep understanding of community engagement and culturally responsive communication strategies Bilingual in English and Spanish

Responsibilities

The Director of Marketing and Communications is responsible for elevating the visibility and impact of the organization through strategic marketing and communications efforts. This includes overseeing branding, media relations, digital engagement, and content creation to effectively communicate the nonprofit’s mission and programs.