OVERVIEW:

Pickaxe Crypto Mining is on a mission to redefine the crypto mining industry. We are seeking a Marketing Director with the vision, leadership, and creativity to transform our brand into an industry icon. This role is critical in establishing Pickaxe as the trusted, premium standard for crypto mining solutions.
As a key member of the leadership team, you’ll drive the strategy and execution of marketing efforts to elevate Pickaxe’s reputation, build excitement, and foster a passionate global community.

CORE QUALIFICATIONS

• Proven experience in marketing leadership roles, preferably in high-growth or innovative industries.
• Expertise in digital marketing, brand strategy, and customer engagement.
• Exceptional ability to craft compelling stories and translate them into actionable campaigns.
• Strong relationship-building skills with an established network in complementary industries.
• Track record of creating impactful marketing campaigns with measurable success.

PREFERRED QUALIFICATIONS

• Experience in the crypto, blockchain, or tech industries.
• Deep understanding of SEO, social media analytics, and emerging marketing technologies.
• Familiarity with luxury or premium branding principles.

4. Create Immersive Experiences

• Design an engaging, physical brand experience at headquarters, showcasing crypto mining through interactive displays, server racks, and multimedia storytelling.
• Develop customer journeys that immerse stakeholders in the Pickaxe story

1. Build a Trusted, Iconic Brand

• Establish a world-class brand strategy to position Pickaxe as the premium choice for crypto mining solutions.
• Partner with founders to ensure all brand efforts reflect the company’s mission and values.
• Implement branding standards that elevate Pickaxe to a level of exclusivity and prestige.

1. Drive Multi-Channel Excellence

• Start and scale campaigns social platforms while working to dominate KPIs.
• Develop creative, data-driven campaigns that build awareness, engagement, and loyalty across:
• Podcasts, events, email campaigns, and SEO-optimized websites.
• Sponsorships (sports, events, influencers), PR campaigns, and billboards.
• Cross-branding initiatives with complementary industries like wealth management and tax solutions.

1. Build Strategic Partnerships

• Identify and cultivate high-value partnerships with aligned brands and organizations.
• Pursue collaborations that drive customer acquisition and brand synergy (e.g., cross-branding like United and Turo).

1. Create Immersive Experiences

• Design an engaging, physical brand experience at headquarters, showcasing crypto mining through interactive displays, server racks, and multimedia storytelling.
• Develop customer journeys that immerse stakeholders in the Pickaxe story.

1. Strengthen Online Reputation

• Establish Pickaxe on major review platforms and consistently secure high ratings.
• Develop initiatives to collect, manage, and amplify customer testimonials.

1. Measure Success and Iterate

• Set clear KPIs to evaluate campaign performance and adjust strategies for maximum ROI.
• Report directly to leadership on key metrics like customer acquisition, brand reach, and market share growth.

What You’ll Bring
We’re looking for a strategic marketing leader who thrives at the intersection of creativity and analytics.