Responsibilities

• Own marketing strategy, budget, and results across social, content, email, web, and campaigns

• Build demand generation end to end: paid, lifecycle, conversion, and the inbound pipeline number

• Set our social strategy and turn presence into inbound, not just followers

• Drive organic search and AI search visibility: what we publish, how we rank, and whether we get surfaced when buyers ask an AI tool about brand impersonation

• Run our conference strategy end to end: which events we attend, how we show up, and how we convert the follow-up

• Lead the work that supports sales and BD: vertical launches, positioning refreshes, and the assets that move deals forward

• Manage and develop the marketing team, direct freelancers and agencies, and hold the bar on what ships

• Report results to leadership, kill what isn't working, and reallocate fast

Qualifications

• 5 to 8 years of marketing experience, ideally at a B2B SaaS startup

• Experience owning a marketing function, not just a channel or a program

• Current, hands-on fluency with the modern marketing stack. Not "I've managed people who use it." You've worked with tools like HubSpot, Lovable, Figma, and Ahrefs or Semrush yourself, or close equivalents

• Hands-on within the last two years. You've personally shipped marketing work recently, not just directed it

• Strong taste and judgment, with the projects to prove it. You can walk us through work you owned at a startup and explain the decisions behind it

• Craft-level ability in writing and a sharp eye for design. You won't be executing everything yourself, but you need to be good enough to direct people who are

• Full-stack generalist. You've owned content, campaigns, and demand gen, not just one lane

• A zero-to-one builder. You can walk into an empty program and ship it without supervision

• A track record of shipping work that drove pipeline, not just impressions

• Strong AI proficiency. You use LLMs and AI tools every day to move faster and produce more

• Experience managing junior marketers and freelancers, and getting good work out of both
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