Director of Marketing, Coca-Cola Freestyle at The Coca-Cola Company

Atlanta, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Oct, 26

Salary

200000.0

Posted On

12 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Business Insights, Data Analysis, Researching, Storytelling, Strategic Thinking, Forecasting, Planning, Customer Relationship Management, Consumer Behavior Analysis, Leadership, Influencing, Communication

Industry

Food and Beverage Services

Description

Job Description Summary: The Director, Coca-Cola Freestyle Marketing will develop and manage consumer marketing and innovation strategies and solutions to increase beverage incidence, enhance consumer experience and drive value and profit. This position will play a critical role in the annual business planning process, development of growth, innovation and digital strategies and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external constituents to support consumer and customer programming. The director will also lead our consumer and customer research to inform future marketing and consumer strategies. We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills. What You’ll Do for Us Leads the development and implementation of the consumer marketing and innovation strategies in partnership with cross-functional stakeholders to build revenue enhancing concepts. Consults on annual marketing calendar shaping the customer’s annual business plan. Develops and executes customer promotions/programs leveraging brand strategies and consumer insights to drive increased consumer preference and customer activity. Nurtures long-term customer relationships and has full ownership of senior level customer relationships to drive sustaining growth and expansion. Serves as subject matter expert at top-to-top customer engagements. Leads performance management on customer and national marketing programs and innovation. Champions customer and Coca-Cola Freestyle imperatives internally and externally to deliver our Customer Commitment of Excellence. Leads consumer and customer research strategies. Leads test and learn analyses powered by Freestyle and other platform data sources, translating data into actionable business insights and recommendations. Drive strategic insights, including fleet-wide performance assessments and opportunity identification, partnering closely with the Director, Testing Analytics. Qualification & Requirements Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education. MBA preferred. 5 or more years of business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry. Customer Relationship Management (CRM) experience. Advanced Strategic Thinking & Application. Robust Forecasting and Planning. Ability to recognize, understand, and interpret consumer behavior, brand strategies, and customer needs while turning this knowledge into action and results. Demonstrated personal leadership skills and influencing ability. Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships. Effective oral and written communication skills with the ability to create persuasive selling stories. What We Can Do For You Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico. Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day. The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States. Skills: Business Insights, Data Analysis, Researching, Storytelling Pay Range: United States of America: 169,000 USD - 200,000 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: July 16, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.

Responsibilities

Develop and manage consumer marketing and innovation strategies to increase beverage incidence and drive profit for Coca-Cola Freestyle. Lead consumer research and performance management while maintaining senior-level customer relationships.