COMPANY BIO

Our client is a luxury wellness facility offering a revolutionary approach to health and well-being. Built around a highly innovative concept, the facility blends premium services, state-of-the-art amenities, and cutting-edge treatments to redefine the wellness experience. With a strong commitment to quality, exclusivity, and holistic care, they are rapidly gaining recognition as one of the most exciting new entrants in the wellness industry.
They are seeking a Director of Marketing and Communications to oversee all aspects of branding, strategy, marketing, and communications. This is a hands-on leadership role that requires both strategic vision and the ability to execute. The position reports directly to the CEO and manages one direct report.

QUALIFICATIONS

• Previous experience as a Marketing Manager or similar role, ideally within luxury, hospitality, or wellness sectors.
• Proven ability to build and execute marketing strategies for new market entrants.
• Strong understanding of branding, digital marketing, and communications.
• Hands-on experience with social media strategy and execution.
• Excellent communication, leadership, and interpersonal skills.
• Strategic thinker with the ability to balance creativity and business goals.
• Experience in high-growth or revolutionary concepts is an asset.
• Bachelor’s degree in Marketing, Communications, or a related field.
  If you think you would be a good match, we would love to meet you

• Lead all marketing and communications efforts, from branding to execution, ensuring alignment with the company’s luxury positioning.
• Develop and implement new market entry strategies to expand brand presence in competitive and emerging markets.
• Oversee social media strategy, ensuring consistent engagement and storytelling across all platforms.
• Build and execute marketing campaigns that drive brand awareness, customer acquisition, and long-term loyalty.
• Manage public relations efforts, including media outreach, press releases, and influencer partnerships.
• Collaborate with the CEO and leadership team to align marketing efforts with business strategy.
• Provide oversight and mentorship to one direct report, while remaining actively hands-on in campaign execution.
• Monitor marketing performance metrics and provide insights and recommendations for continuous improvement.
• Ensure all branding and messaging reflect the premium and innovative nature of the facility.
• Identify and cultivate strategic partnerships to enhance market positioning.