Responsibilities:
Location: Tallahassee, FL
As the Director of Marketing and Communications, you will play a pivotal role in supporting the Chief Communications Officer/VP for planning and overseeing communication strategies that promote Tallahassee Memorial HealthCare’s culture initiatives, mission, and vision.
The Director of Marketing and Communications is responsible for:
- Directs all Marketing & Communications Department and Guest Services Department.
- Completes program development projects of quantitative and qualitative natures, under the direction of the CCO/VP.
- Monitors, researches, analyzes, prepares, and presents written and verbal reports on internal, environmental, and strategic topics identified by senior managers as service line and marketing performance determinants.
- Works collaboratively with physician leaders, senior managers, and outside organizations to identify, communicate, and assist in implementing program initiatives proactively.
EDUCATION:
- Required: Bachelor’s degree in marketing, public relations, healthcare administration or related field; Master’s degree preferred.
EXPERIENCE:
- Five (5) years of relevant job-related experience.
PREFERRED QUALIFICATIONS:
- Experience completing strategic projects with a business development, marketing, strategic planning, or hospital operations department.
- Leadership & Strategy Development
- Brand Management
- Crisis Communications
- Social Media
- Media Relations
- Recruitment strategy and marketing
- Service Line Strategy and marketing
- Content marketing
- Colleague Communication
- Special Events and community relations
- Budget Oversight
- Sponsorship activation
- Strong writing skills.
- Proficient healthcare data software systems skills.
- Ability to work well with staff members at all levels.
EDUCATION:
- Required: Bachelor’s degree in marketing, public relations, healthcare administration or related field; Master’s degree preferred.
EXPERIENCE:
- Five (5) years of relevant job-related experience.
PREFERRED QUALIFICATIONS:
- Experience completing strategic projects with a business development, marketing, strategic planning, or hospital operations department.
- Leadership & Strategy Development
- Brand Management
- Crisis Communications
- Social Media
- Media Relations
- Recruitment strategy and marketing
- Service Line Strategy and marketing
- Content marketing
- Colleague Communication
- Special Events and community relations
- Budget Oversight
- Sponsorship activation
- Strong writing skills.
- Proficient healthcare data software systems skills.
- Ability to work well with staff members at all levels.
