Director of Marketing Demand Generation at City Barbeque, LLC

Dublin, Ohio, United States -

Full Time

Start Date

Immediate

Expiry Date

30 Sep, 26

Salary

0.0

Posted On

02 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, CRM, Performance Marketing, Campaign Planning, Data Analysis, Marketing Automation, CDP, Local Store Marketing, Cross-functional Leadership, ROI Optimization, KPI Monitoring, Agency Management

Industry

Restaurants

Description

REPORTS TO: The Director of Marketing – Demand Generation reports to the Chief Marketing Officer. JOB OVERVIEW The Director of Marketing – Demand Generation drives traffic, guest acquisition, and frequency by building and scaling an integrated, data-driven demand generation engine. This role connects brand, media, loyalty, content, and operations through a disciplined campaign system with measurable business outcomes. RESPONSIBILITIES AND DUTIES Integrated Campaign Planning • Owns the marketing calendar, aligning promotions, media, menu, and key business moments • Leads execution, ensuring campaigns drive awareness and traffic • Translates business priorities into clear, executable campaign plans • Ensures campaigns are fully integrated across paid, owned, digital, 3rd-party, and in-joint channels • Manages agency partners to deliver performance, efficiency, and alignment Campaign Orchestration & Execution Leadership • Leads end-to-end campaign orchestration from brief to launch • Integrates cross-functional inputs across: * Loyalty (audience, offer, timing) * Creative (brand and visual direction) * Content (digital messaging) * Operations (restaurant readiness) • Ensures campaigns are delivered on time, fully integrated, and execution-ready Performance Ownership & Optimization • Owns performance across all demand-generating campaigns, including: * Traffic * Guest acquisition * Campaign ROI • Monitors KPIs and optimizes channel mix, messaging, and investment to improve results Local Demand Strategy • Owns local demand generation strategy (Local Store Marketing) • Builds systems and playbooks to scale national campaigns into local execution • Partners with Operations to drive adoption across restaurants Team Leadership & Execution Discipline • Leads and develops a high-performing execution team • Establishes structured workflows, timelines, and campaign processes • Drives the transition from reactive coordination to a disciplined execution model QUALIFICATIONS • 5--8+ years in demand generation, CRM, or performance marketing • Proven track record of driving measurable traffic, revenue, and ROI • Experience with CDPs and marketing automation (Bikky strongly preferred) • Strong analytical and strategic capabilities with a data-driven mindset • Experience leading cross-functional teams and driving alignment

Responsibilities

The Director of Marketing Demand Generation is responsible for building and scaling a data-driven engine to drive guest acquisition and traffic. This includes owning the marketing calendar, orchestrating integrated campaigns, and managing local demand strategies.