MAIN ACCOUNTABILITIES & EXPECTATIONS

• Develop and implement a comprehensive marketing strategy that aligns with the university’s mission, vision, and goals.
• Conduct market research and analysis to identify target audiences, trends, and opportunities.
• Set measurable marketing objectives and track performance against key metrics.
• Manage the department’s budget, track expenditures, and ensure they are within the limits of the budget.
• Oversee the development and management of the university’s brand identity.
• Ensure consistent brand messaging across all communication channels.
• Coordinate content development, edits, and updates for the university’s website and portals to ensure the best user experience for various audiences, including prospective and current students, faculty and staff, researchers, peer institutions, and the public.
• Keep up to date with UOS’s research activities and academic programs, as well as faculty and student accomplishments and services in order to promote and build the university’s reputation with the internal and external community.
• Lead the development and publishing of content on social media platforms. Work closely with internal departments, including the Media Center, Student Recruitment Department, and Admissions Department, to ensure UOS’s social media policies, guidelines, and branding standards are followed.
• Create compelling content, such as newsletters, brochures, email and social media campaigns/posts, and other public written communications in collaboration with the concerned stakeholders.
• Oversee the planning and implementation of marketing and promotional outreach strategies designed to promote the University of Sharjah’s programs, faculty, students, and services to target and develop new audiences.
• Keep up-to-date with the latest marketing trends, technologies, and best practices in order to improve the university’s presence and implement any required administrative, technical, or functional enhancements. As well as proactively seek out opportunities to build capability and identify where developing know-how can drive improved business outcomes.

REQUIRED SKILLS

• Excellent oral and written communication skills and the ability to prepare professional documents, in both Arabic and English.
• Excellent working knowledge of personal computer applications with an emphasis on MS Office applications such as Excel, Word, and Teams.
• Excellent ability to produce compelling marketing and communications content for print, digital, and social media platforms in a timely manner and under time constraints.
• Strong understanding and awareness of industry trends, including social media, online web strategies, print, and design mediums.
• Strong analytical skills and ability to interpret data to inform marketing strategies.
• Proficiency in various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and content marketing.
• good understanding of graphic design principles and the ability to collaborate with designers.
• Familiarity with photography/video production and editing techniques.
• Familiarity with web design and management.
• Experience with website analytics tools (e.g., Google Analytics, Adobe Analytics) would add an advantage.

DESIRABLE REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Media Relations, or a relevant Management discipline.
• Master’s degree in a relevant discipline will add an advantage.
• More than 15 Years of UAE experience in leadership positions, preferably in higher education institutions.
• Priority to UAE Nationals.

QUALIFICATIONS

Bachelor’s degree/higher diploma

RELEVANT EXPERIENCE

10

responsible for developing and executing comprehensive marketing strategies that align with the University of Sharjah’s mission, vision, and goals. This role oversees all aspects of the university’s marketing efforts, including brand management, internal and external communications, and leadership of the marketing team. The Director will work closely with various departments within the university to ensure consistent messaging and effective outreach to target audiences.