Stonebranch builds IT orchestration and automation solutions that transform business IT environments from simple IT task automation into sophisticated, real-time business service orchestration. No matter the degree of automation, the Stonebranch platform is simple, modern, and secure. Using Stonebranch’s Universal Automation Center (UAC), enterprises can seamlessly orchestrate workloads and data across hybrid IT environments. Headquartered in Atlanta, Georgia, with points of contact and support throughout the Americas, Europe, and Asia, Stonebranch serves some of the world’s largest financial, manufacturing, healthcare, travel, transportation, energy, and technology institutions.

TECHNICAL KNOWLEDGE:

• Expertise in digital marketing automation platforms (Hubspot, Pardot, Marketo, Eloqua) and CRM systems (Salesforce.com, etc.).
• Hands-on experience with website CMS platforms (WordPress, Typo3, Shopware, Shopify).
• Strong knowledge of SEO best practices and optimization strategies.
• Proficiency in paid media strategies, ABM, direct mail, email marketing, and landing page optimization.
• Ability to develop and execute end-to-end marketing and communications plans that encompass thought leadership, demand generation, and acceleration strategies.
• Direct experience with Hubspot, DemandBase, GA4, Salesforce.com, and Typo3 is a plus.

• Develop and execute comprehensive inbound and outbound digital marketing programs to support business growth and new customer acquisition.
• Optimize and manage corporate website properties to enhance digital presence and user experience.
• Identify and drive upsell and cross-sell opportunities within the existing customer base.
• Create targeted digital campaigns that align with the buyer’s journey and follow demand-generation best practices.
• Utilize a modern marketing technology stack to automate and scale personalized digital marketing programs