DIRECTOR OF MARKETING & EVENTS at CraneWorks

Birmingham, Alabama, United States -

Full Time

Start Date

Immediate

Expiry Date

23 Mar, 26

Salary

0.0

Posted On

23 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Event Planning, Digital Marketing, Social Media Management, SEO, Content Creation, Graphic Design, CRM Systems, Budget Management, Communication Skills, Organization Skills, Branding, Video Editing, Web Management, Market Research, Lead Generation

Industry

Mechanical or Industrial Engineering

Description

Description Develop and execute marketing plans to support existing branches and new locations Research market trends and competitors to identify growth opportunities Ensure consistent branding and messaging across all locations while allowing for regional needs Drive lead generation for rentals, equipment sales, and service across all divisions Manage company social media channels, including LinkedIn, Instagram, and Facebook Oversee website content, SEO, digital advertising, and performance tracking Guide the creation of marketing materials such as brochures, videos, and sales tools Use internal systems to track customer engagement and marketing results Plan and manage trade shows, open houses, and customer appreciation events Support branch leaders and sales team with local marketing efforts Plan, execute and attend internal, external and customer events at all locations Assist HR and recruiting by promoting CraneWorks as a great place to work Other duties as assigned Travel Requirements: Quarterly visits to company branches with overnight travel is expected Attend customer, vendor, and company events as required in all locations Requirements 8+ years of marketing experience, preferably in a multi-location or industrial business Experience supporting company growth into new markets Strong experience planning and managing industry events Knowledge of digital marketing tools, CRM systems, and social media platforms Willingness to travel to branch locations as needed Excellent verbal and written communication skills Organization skills and attention to detail Strong background in marketing and branding Experience in creating content for social media, shooting and editing videos and photos, copy marketing Experience with graphic design software like Canva or Adobe Creative Suite Experience with web management software such as Wordpress and Hubspot Experience with SEO and Google Analytics Demonstrated ability to create, implement and monitor budgets Ability to manage multiple projects at once and work cross-functionally with multiple departments Education: Bachelor’s degree in Marketing, Communications, or related field

Responsibilities

The Director of Marketing & Events will develop and execute marketing plans to support existing branches and new locations while managing company social media channels and overseeing website content. They will also plan and manage trade shows, customer events, and support local marketing efforts.