DIRECTOR OF MARKETING

Location: Vancouver
Company: Freds Hospitality
Freds Hospitality is a dynamic and growing hospitality group, operating unique restaurants and boutique hotels across British Columbia. We are looking for an experienced and results-driven Director of Marketing to lead our marketing strategy, drive revenue growth, and elevate our brand presence across all locations.

QUALIFICATIONS

• Minimum 5 years’ marketing experience in the hospitality, hotel, or tourism sector.
• Proven track record of increasing revenue through strategic marketing initiatives.
• Strong project management skills with the ability to juggle multiple priorities.
• Proficiency in WordPress, social media management, and digital marketing tools.
• Exceptional communication and relationship-building skills.
• Data-driven mindset with the ability to interpret analytics and adjust strategies accordingly.

• Sales & Metric Focused: Develop and execute marketing initiatives with clear performance targets, tracking results against sales and revenue metrics.
• Hospitality & Hotel Expertise: Apply industry knowledge to create campaigns that drive bookings, guest engagement, and brand loyalty across our restaurants and hotels.
• Project Management: Lead marketing projects from concept to execution, ensuring timelines and budgets are met.
• Digital Marketing & Content Management:
• Manage and update websites through WordPress.
• Plan and execute social media strategies across multiple platforms.
• Oversee digital advertising campaigns and email marketing.
• Collaboration & Revenue Generation: Work closely with business unit leaders to create targeted promotions and initiatives that directly contribute to sales growth.
• Brand Development: Ensure consistent brand messaging and presentation across all channels and locations.