Director of Marketing | Full-Time | Flint River Entertainment Complex at Oak View Group

Albany, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

18 Apr, 26

Salary

70000.0

Posted On

18 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Data Analysis, Public Relations, Social Media, Contract Negotiation, Project Management, Advertising, Graphic Design, Customer Engagement, Event Management, Digital Marketing, Team Leadership, Communication Skills, Analytical Skills, Creativity, Entrepreneurial Spirit

Industry

Entertainment Providers

Description

Oak View Group Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet. Overview The Director of Marketing will orchestrate the execution of strategy and tactics that amplify our brand. This proactive business leader will also be responsible for aggregating, analyzing and segmenting key data points that maximize the return on investment of our brand including web, customer service and social media metrics. This position will inspire and foster communications between business development, marketing, public relations and others to facilitate the strategic growth of Oak View Group. The role is an individual contributor that will have multiple stakeholders and teammates in producing significant momentum. This role pays an annual salary of $55,000-$70,000 and is bonus eligible Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays) This position will remain open until April 17, 2026. Responsibilities Identify, develop and evaluate marketing strategy, based on knowledge of established objectives and market characteristics including expansion of digital channels through customer engagement. Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI such as third party partnerships, new media avenues, etc. Participate in the development and implementation of annual marketing goals, objectives, and management of department budget Direct the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as needed. Negotiate contracts with media and promotion partners Create, plan and implement repeatable revenue generating concepts and processes. Project manage F&B initiatives in collaboration with venue F&B general manager and division marketing leads. Interpret the venue customer experience to be measured. Responsible for measuring, reporting and achieving performance against agreed upon service levels and ROIs Serve as press contact, write and distribute all press releases Create corporate collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars and various brochures from concept to completion Manage and coordinate all marketing, advertising and promotional activities including development of marketing plans. Research, analyze and monitor industry factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized. Plan and oversee Oak View Group’s advertising and promotion activities including print, electronic, and digital outlets. This includes full-cycle production including but not limited to writing all ad copy; working with outside advertising agencies on ongoing projects; working with graphic designers and printers to oversee design, layout and production of promotional materials Leverage sponsorship opportunities to increase brand awareness and synergies Develop self-produced revenue generating events Recommend changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities Create social media campaigns to engage customers, vendors, sponsors and community, collect data and generate awareness for new items and specials Standardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIs Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management. Maintain knowledge of trends/best practices and influence the business, project teams and peer groups to constantly innovate and align around an integrated strategy. Leverage strong research and analytical skills analyze data and inform management on key perceptions and trends to drive strong decision making. Drive the completion key deliverables with strong attention to time, quality, impact and style. Partner with web development team to direct site features, design and goals focusing on customer engagement. Provide direction to/for Group Sales and/or Ad Sales with regard to events Other duties as assigned. Qualifications Bachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field Minimum of 5-7 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility Knowledge of marketing and advertising/sponsorship program development Knowledge of Public Relations Knowledge of Website maintenance Knowledge of federal, state and local regulations Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software Proficiency with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop Proficiency with media buying and promotions Ability to travel as required Ability to work nights and weekends as required Ability to work with wide array of client groups, vendors and business partners enterprise-wide Instruct and assist current vendor community with social media marketing strategies for their individual business locations on the fairgrounds Analytical skills to forecast and identify trends and challenges using website analytics Basic computer proficiency: Outlook, Excel, Word, and PowerPoint Excellent verbal and written communication skills Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general public Working knowledge of mobile, POS and payments to digital menu boards, guest apps and loyalty systems Digital expertise with various digital channels including website optimization, social media, and data acquisition. An entrepreneurial spirit and an internal motivation that inspires others to think more and do more Creativity skills that inspire brand loyalty Innovator with increasing per caps and generating profitability A passion for building success that can be measured with data A results-driven leader who thinks in terms of ROI Demonstrated experience influencing peers and leadership teams Ability to operationalize a strategy Flexible skill set that can be applied across a variety of relationships/situations Demonstrable track record of success Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc. Strengthened by our Differences. United to Make a Difference At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds. Equal Opportunity Employer Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.

Responsibilities

The Director of Marketing will develop and evaluate marketing strategies to enhance brand engagement and maximize ROI. This role involves managing marketing staff, overseeing promotional activities, and analyzing market trends.