Director of Marketing at Great Lakes Mgmt Co

Plymouth, Minnesota, United States -

Full Time

Start Date

Immediate

Expiry Date

18 Oct, 26

Salary

80000.0

Posted On

20 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Planning, Digital Marketing, Vendor Management, SEO, Social Media Marketing, Paid Search, Graphic Design, Budget Management, Brand Management, Lead Generation, Analytical Skills, Communication Skills, Project Execution, Marketing Analytics, Collateral Design, Market Optimization

Industry

Commercial Real Estate

Description

Great Lakes Management is seeking a strategic, creative, and results-driven Director of Marketing to oversee the marketing performance of a portfolio of senior living communities. This role is responsible for developing quarterly marketing strategies, executing those plans with internal teams and outside vendors, and continually improving marketing performance across the portfolio. The Director of Marketing will partner closely with Operations and Sales leadership to drive qualified leads, increase tours and reservations, reduce resident acquisition costs, and support occupancy goals. This is a business leadership role that requires both strategic thinking and strong creative instincts. RESPONSIBILITIES * Develop and execute quarterly marketing strategies for an assigned portfolio of communities. * Manage digital marketing efforts, including agency relationships, advertising budgets, SEO, social media, and paid search. * Analyze marketing performance and continually optimize campaigns to improve lead generation and reduce resident acquisition costs. * Design, update, and maintain marketing collateral, brochures, direct mail, signage, advertisements, and other creative assets. * Coordinate print marketing, direct mail, newspaper inserts, photography, and creative projects. * Ensure consistent branding across all communities while highlighting each location's unique identity. * Partner with Executive Directors and Directors of Sales to support occupancy goals and local marketing initiatives. * Manage marketing vendors, timelines, budgets, and project execution. * Track key marketing metrics and provide recommendations to improve performance. PERFORMANCE EXPECTATIONS Success in this role is measured by results. The Director of Marketing will be expected to: * Increase qualified leads, tours, reservations, and move-ins. * Reduce resident acquisition costs while maximizing marketing ROI. * Hold vendors accountable to performance standards. * Develop proactive marketing strategies that support occupancy goals. * Deliver creative work that strengthens the Great Lakes Management brand and drives measurable business outcomes. QUALIFICATIONS * Bachelor's degree in Marketing, Communications, Business, Graphic Design, or a related field preferred. * Marketing experience, preferably managing multiple locations or brands. * Experience with digital marketing, branding, and vendor management. * Strong creative, organizational, analytical, and communication skills. * Ability to manage multiple priorities in a fast-paced environment. Salary: $75,000-$80,000 per year Bonus: Up to 15% annual performance bonus Benefits: Full Benefit package and 401k match WHY GREAT LAKES MANAGEMENT? At Great Lakes Management, marketing directly impacts occupancy, growth, and the success of our communities. We're looking for someone who combines creativity with accountability, someone who enjoys building great marketing while constantly looking for ways to improve results.

Responsibilities

The Director of Marketing is responsible for developing and executing quarterly marketing strategies to drive qualified leads and occupancy across a portfolio of senior living communities. This includes managing digital marketing efforts, overseeing creative assets, and partnering with sales leadership to optimize resident acquisition costs.