ABOUT ONE LEGAL, AN INFOTRACK COMPANY

One Legal, a division of InfoTrack, is a one-stop online solution for legal professionals to file court documents in every California court, manage service of process nationwide, and more. A leader in innovative technology solutions for legal professionals for more than 30 years, One Legal continues to be among the most respected in the industry.
As a highly ambitious company, we know that our people are critical to our success. That’s why we’re passionate about fostering a high-performance culture built on professional development, open communication, and transparent leadership. If you’re dedicated, and eager to help build a market-leading solution that makes a difference in the lives of our clients, we’d love for you to join us.

REQUIREMENTS

• 8+ years of digital marketing experience, including 3+ years in B2B SaaS (preferred) and 2+ years in paid media (search, social, display)
• Proven track record in designing and executing integrated marketing campaigns with measurable results
• Experience leading and mentoring team members
• Strong knowledge of Google tools (Analytics, Tag Manager, Ads, Search Console, Data Studio)
• Proficiency in marketing automation platforms, CRM systems, and related technologies
• Skilled in HTML/CSS for email, including dynamic content and personalization
• High-level Excel proficiency and advanced business analytics experience
• Adept at identifying and implementing new marketing technologies for efficiency and tracking
• Strong project management, organizational, and prioritization skills
• Excellent communication, collaboration, and customer service skills; able to remain calm under pressure
• Technical aptitude with operating systems, browsers, and office software; able to produce technical documentation
• Organized, thorough, and detail-oriented with the ability to manage concurrent tasks

ABOUT THE ROLE

The Director of Marketing will lead the marketing function for One Legal, overseeing strategy, campaign development, and execution. Reporting directly to the President, you’ll manage a small team while owning all aspects of marketing that strengthen and grow our brand presence in the legal services space.
You’ll bring a deep understanding of our customers’ challenges, industry trends, and the competitive landscape, turning that knowledge into marketing initiatives aligned with company goals. The ideal candidate is both strategic and hands-on—an experienced professional who combines data-driven decision making with creative vision, and who inspires innovation and enthusiasm in their team.
This is a hybrid role, based 3 days a week out of our office in San Francisco.

RESPONSIBILITIES

• Develop and execute cross-channel marketing strategies across client lifecycle (prospects, current, and former clients)
• Partner closely with Sales to support revenue goals
• Build deep audience insights through segmentation, traffic analysis, and user behavior
• Manage, optimize, and monitor paid advertising (search, display, social, retargeting)
• Own email strategy and execution, including campaign design, automation, and templates (Inky)
• Oversee content strategy and social media across platforms
• Create dashboards, track KPIs, and analyze data to generate actionable insights
• Drive cross-functional initiatives to improve offerings, user experience, and client intake