QUI NOUS SOMMES

Innovobot Labs est le moteur d’innovation d’Innovobot, réunissant une expertise de pointe en Interface Homme-Machine, Robotique, IA et IoT. Nous collaborons avec des entreprises, allant des startups aux Fortune 500, pour développer des systèmes, produits et propriétés intellectuelles qui répondent à de réels problèmes concrets et sont prêts à être commercialisés.
Avec des équipes en croissance au Canada, aux États-Unis et en Europe, ainsi qu’une feuille de route ambitieuse axée sur la croissance organique et les acquisitions stratégiques, les Labs constituent un pilier central de la stratégie de création de valeur d’Innovobot.
Notre équipe de direction combine une expertise technique approfondie avec un solide parcours de commercialisation : plus de 750 brevets américains, des technologies déployées dans des milliards d’appareils (dont la manette PS5 DualSense™), et un leadership reconnu en IHM, Robotique, IA, Fabrication avancée, et plus encore.

WHO WE ARE

Innovobot Labs is the innovation engine of Innovobot, bringing together deep tech expertise in Human-Machine Interface, Robotics, AI, and IoT. We collaborate with companies, from startups to Fortune 500s, to develop systems, products, and IP that solve real-world problems and are ready for commercialization.
With growing teams across Canada, the US, and Europe, and an ambitious roadmap of organic growth and strategic acquisitions, the Labs is central pillar to Innovobot’s value creation strategy.
Our leadership team combines deep technical expertise with a strong commercialization track record: 750+ US patents, technologies deployed in billions of devices (including the PS5 DualSense™), and recognized leadership in HMI, Robotics, AI, Advanced Manufacturing, and more.

Revenue & Growth Enablement

• Partner with Commercial and Labs teams to develop and execute lead generation strategies, account-based marketing, and targeted campaigns to achieve revenue targets and accelerate qualified pipeline growth.
• Track and improve marketing funnel performance, from awareness and engagement to qualified leads and closed revenue. Define, measure, and report on key KPIs such as Cost of Acquisition, Cost per Lead, Marketing-sourced revenue, and ROI of campaigns.
• Support the development and implementation of account management and client retention strategies, working closely with Commercial leadership.

Strategic & Functional Leadership

• Translate commercial goals and Lab priorities into actionable marketing strategies that drive NRE and licensing revenue, support revenue growth targets, and enable sales performance.
• Serve as the marketing lead for integration of acquired engineering/service firms, ensuring brand, messaging, marketing processes, and market alignment with Innovobot.
• Collaborate closely with the Chief Strategy Officer, Head of Marketing, Heads of Labs, Commercial and Innovation teams to:
• Define target markets by geography, sector/industry, and business model (e.g., full rate vs. discounted engagements).
• Determine revenue mix expectations and shape the marketing strategy accordingly.

Brand & Product/Service Marketing

• Establish clear, differentiated, compelling product and service positioning and messaging for each Lab and sector, and the respective offering.
• Collaborate with the VP Marketing and marketing leads across the Innovobot platform to align Labs’ go-to-market strategy and messaging with the overall brand, ensuring consistency across touchpoints, geographies, and lines of business.
• Oversee development of high-impact marketing assets, including client stories, content, decks, demos, and technical materials that support sales and visibility.

Client Engagement & Partnerships

• Collaborate with Commercial and Marketing/Partnerships teams on co-marketing initiatives, partner enablement, and client onboarding.
• Contribute to key client relationships, representing the marketing function in strategic engagements and ecosystem collaborations.
• Support visibility through events, thought leadership, and speaking opportunities, including participation in key industry conferences and trade shows.

Team Building & Operational Excellence

• Build and lead a high-performing Labs marketing team with capabilities in Product Marketing, Marcomm, Demand/Lead Generation, Sales Enablement, and Account Management Support, designed to scale with Labs’ rapid growth, both organically and through acquisitions.
• Grow and adapt the Lab’s marketing function as new Labs are acquired, new markets are entered, and sector-specific expertise deepens.
• Implement marketing systems, tools, and processes that enable performance tracking, team collaboration, and continuous improvement.