ABOUT US

NDC operates a growing group of general dental and specialist practices across Alberta and British Columbia. We are committed to delivering exceptional patient care, supporting our practitioners, and building strong community connections. With an ambitious expansion strategy in place, we are continuously opening new locations and acquiring practices to broaden our reach. This is an exciting opportunity to join a dynamic, entrepreneurial organization where your leadership will directly shape our brand and fuel our growth.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).
• Proven success in managing multi-channel marketing strategies with measurable results.
• Proficiency in Google Ads, Facebook Ads, Google Analytics, and SEO tools.
• Experience with creative tools (Adobe Creative Suite, Canva) and content production.

THE ROLE

We are seeking a results-driven and visionary Director of Marketing to lead all marketing efforts across our expanding network of clinics. This senior position combines strategic leadership with hands-on execution. You will be responsible for developing and guiding the company’s marketing strategy, managing all digital and traditional marketing channels, and ensuring consistent, high-impact brand representation.
You will oversee external PPC specialists, SEO consultants, and creative resources, ensuring every initiative is aligned with our business goals and delivers measurable results. You will also provide regular performance reporting and strategic recommendations directly to the executive management team.

KEY RESPONSIBILITIES

• Lead Marketing Strategy – Develop, implement, and oversee the company-wide marketing strategy in alignment with growth objectives.
• Team & Vendor Management – Direct and coordinate with external digital marketing specialists, SEO partners, and creative agencies to ensure execution excellence.
• Digital Campaign Oversight – Monitor and optimize PPC campaigns (Google Ads, Facebook, Instagram) for maximum ROI.
• SEO Leadership – Drive SEO initiatives to improve rankings, increase website traffic, and enhance online patient acquisition.
• Brand Development – Strengthen brand recognition and ensure consistent messaging across all channels and clinic locations.
• Creative Direction – Guide the production of marketing materials, videos, graphics, and social media content that resonate with our audience.
• Data-Driven Insights – Analyze campaign performance, identify trends, and provide actionable recommendations to leadership.
• Special Marketing Projects – Lead one-off campaigns, community initiatives, and promotional events to boost visibility and engagement.
• Executive Reporting – Deliver detailed performance reports, strategic updates, and marketing forecasts to the executive management team.