Director of Marketing at Omega Builders

Temple, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

06 Aug, 26

Salary

0.0

Posted On

08 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Development, Digital Marketing, SEO, KPI Analysis, Team Leadership, Market Research, Data Modeling, Budget Management, Strategic Planning, Content Strategy, Lead Generation, SWOT Analysis, Competitive Analysis, Marketing Technology, AI Optimization, Executive Reporting

Industry

Residential Building Construction

Description

Description Omega Builders is growing, and we're looking for a talented Director of Marketing to help take us to the next level! As a proud National Housing Quality Award (NHQA) Silver Winner, we are committed to excellence in everything we do, and that starts with our people. We are seeking a strategic marketing leader with expertise in brand development, digital marketing, SEO-driven content strategy, KPI analysis, team leadership, and marketing platform management. If you are a data-driven, creative thinker who thrives in a fast-paced environment, we want to hear from you! We offer competitive pay and a comprehensive benefits package, including generous PTO, medical, dental, vision, and a great workplace culture where your contributions truly make an impact. Come build something great with us. Apply today! Summary The Director of Marketing is a strategic leader responsible for Omega Builders' brand growth and market expansion. This role serves as the bridge between market data and executive decision-making, overseeing the full marketing ecosystem to ensure product offerings, pricing strategies, and lead generation initiatives are data-driven and aligned with market demand. The Director manages the marketing budget, shapes the company's product and community strategy, and fosters a culture of performance and continuous improvement across the marketing team. Essential Duties Market Intelligence & Strategic Analysis Develop and manage the marketing strategy and alignment with company goals Lead market research, feasibility studies, and site selection; evaluate demographic, economic, and competitive trends; including SWOT analysis, absorption rates, and buyer behavior to identify high-growth opportunities and optimize product positioning Translate market intelligence into actionable strategies and pricing models Partner with Sales, Construction, and Design to optimize product offerings and maximize margins and sales velocity Oversee community launch processes including Community Kickoff meetings Monitors community and product performance against established sales goals Develop strategies to move aging inventory Data & Performance Analytics Build and sustain a data-driven culture by establishing and monitoring clear KPIs across all marketing functions Translate key metrics into executive-level insights and recommendations Oversee tracking, analysis, and reporting of performance metrics including web traffic, lead-to-sale conversions, community-level performance, and ROI across digital advertising, email, and social media channels Continuously analyze and improve the marketing and sales funnel, identifying opportunities to optimize cost-per-lead, lead qualification, and overall conversion rates Marketing Operations & Systems Develop and execute the annual marketing plan and budget Lead the identification, evaluation, and integration of emerging marketing technologies, systems, and AI-driven innovations Strengthen and protect Omega's brand positioning across all markets, ensuring every customer-facing asset including digital, print, photography, and collateral reflects the company's standards Implement and monitor the optimization, data integrity, and integration of all marketing systems, including current and emerging technologies Develop and streamline marketing business processes to improve team efficiency and scalability Establish website performance, SEO standards, and emerging AI/LLM search optimization Team Leadership & Financial Oversight Lead, mentor, and develop the marketing team, fostering accountability, collaboration, and high-performance execution Create and manage the marketing budget across all channels to maximize ROI; oversee vendor relationships, outsourcing, advertising, and other expenditures Ensure company initiatives are fully integrated, facilitating a seamless customer-centric experience from first touch to closing Serve as a key partner to the leadership team on strategic planning and revenue initiatives Other duties as assigned Knowledge, Skills & Abilities Strategic vision with the ability to translate complex market data into actionable strategies and product and market recommendations Advanced analytical proficiency including data modeling, statistical methods Proven leadership ability - motivating teams, managing cross-departmental expectations, and driving high-stakes projects in a deadline-driven environment Sophisticated written and verbal communication skills suitable for executive-level reporting and public brand representation Strong understanding of company’s core product Ability to connect marketing activity to margin-positive home sales outcomes at the community level Proven ability to enhance website performance by auditing navigation, refining content hierarchy, and driving user-centric design improvements Understanding of social media ecosystems, with the ability to develop and execute cross-platform strategies that increase brand awareness and engagement Requirements Bachelor's degree in Marketing, Business Administration, or a related field required; Master's degree preferred 8–10 years of professional marketing experience preferred, with significant exposure to residential construction or real estate preferred

Responsibilities

The Director of Marketing leads brand growth and market expansion by translating market intelligence into actionable pricing and product strategies. They oversee the full marketing ecosystem, manage budgets, and lead a high-performance team to optimize lead generation and sales velocity.