QUALIFICATIONS

• 5+ years of progressive marketing experience, including 2+ years in a leadership role (law firm or professional services experience a plus).
• Proven ability to manage $1M+ budgets and vendor contracts.
• Strong expertise in digital marketing, including SEO, PPC, local service ads, social media, and CRM systems.
• Demonstrated success in brand development and growth strategy.
• Skilled at leading, coaching, and developing high-performing teams.
• Highly organized with strong project management and multitasking abilities.
• Data-driven mindset with KPI tracking and reporting expertise.
• Creative thinker with excellent storytelling and communication skills.
• Comfortable engaging with faith- and family-centered communities.

ABOUT THE ROLE

We are seeking a Director of Marketing to lead strategy, execution, and growth initiatives for our firm. This role is ideal for a strategic, hands-on leader who thrives in a collaborative environment and can balance high-level planning with operational excellence.

KEY RESPONSIBILITIES

• Strategic Planning: Partner with the CEO to develop marketing strategies, budgets, and growth goals.
• Team Leadership: Build, mentor, and guide the marketing team; establish clear roles and expectations.
• Campaign Management: Execute integrated campaigns across digital, print, events, and media.
• Vendor & Budget Oversight: Manage vendor relationships and marketing budgets with a focus on ROI.
• Brand Strategy: Develop and maintain a strong, consistent brand identity and messaging.
• Community Engagement: Organize events, seminars, and outreach initiatives.
• Client Experience: Enhance reputation through reviews, testimonials, and client feedback initiatives.
• CRM Oversight: Manage CRM systems to support targeted campaigns and client engagement.
• Cross-Department Collaboration: Align marketing with sales and business development efforts.
• Data & Analytics: Monitor KPIs, analyze performance, and optimize strategies.
• Systems & Processes: Implement scalable policies, procedures, and workflows.
• Innovation: Leverage new tools, technologies, and AI for marketing efficiency.
• Compliance: Ensure all marketing complies with legal and ethical standards.