Director of Marketing & Outreach at Luxury Pet Hotel Investments, LLC

Vestavia Hills, Alabama, United States -

Full Time

Start Date

Immediate

Expiry Date

12 Oct, 26

Salary

0.0

Posted On

14 Jul, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Provider Relations, Google Ads, Google Business Profile, Social Media Management, Relationship Building, Lead Tracking, Content Calendar Management, Medical Sales, Physician Liaison, Market Analysis, Budget Management

Industry

Description

Description Position: Director of Marketing & Outreach Type: Full-Time Location: Business Office/Outreach Field Schedule: 9am to 5pm, Monday to Friday Pay Type: Salary/Biweekly payroll Benefits: Employer Sponsored Monthly Insurance Allowance (Primary Medical, Secondary, Medical, Dental, Vision, and many other ancillary options) 2 Weeks Paid Time Off (increases with length of employment) 8 Paid Holidays 401(k) with matching Job Summary: The Director of Marketing & Outreach owns the patient pipeline from both a physical and digital perspective. The role splits time between the field (1 to 2 days a week), building and growing provider referral relationships, and the office (2 to 4 days a week), running day-to-day digital marketing. This person owns both the field and digital side, giving them the full picture of what brings patients in, works on a small team with a direct line to the CEO, and has real impact on a growing company. Responsibilities Provider Referrals (Field, 1 to 2 days a week) Visit primary care offices, urgent cares, physical therapists, athletic trainers, and other referral sources to build and grow relationships that send patients to the clinic. Own a target list of referring providers. Track visits, follow-ups, and referral volume to know what's working. Be the face of OS1 in the field. Drop off materials, answer questions, and make it easy for offices to send patients. Show up at community events, sponsorships, and physicals days when they support referral growth. Report referral trends back to the office and adjust time spent based on what drives visits. Digital Marketing (Office, 2 to 4 days a week) Run day-to-day digital marketing hands-on: Google Ads, Google Business Profiles, social media, online reviews, and the website. Build and manage local ad campaigns per clinic, watch cost per lead, and shift budget toward what converts. Keep every clinic's Google Business Profile accurate, active, and reviewed regularly. Own the reviews process: prompt happy patients, respond to reviews, and track ratings by clinic. Post to social and keep the content calendar moving. Keep website content current and coordinate with any outside vendors or agencies used. Track the numbers and report on what's driving visits so marketing dollars are spent where they work. Why This Role Owns both the field and the digital side, seeing the full picture of what brings patients in. Small team, direct line to the CEO, real impact on a growing company. Requirements Education & Experience 2+ years in marketing, provider relations, physician liaison, medical sales, or a mix. Healthcare experience is a strong plus. Bachelor's degree in marketing, communications, or a related field preferred, not required if the experience is there. Skills & Competencies Hands-on with digital marketing tools: Google Ads, Google Business Profile, Meta, and social platforms. Able to run a campaign personally, not just direct someone else. Organized and self-directed. Able to run a target list, a content calendar, and a set of ad accounts without someone checking in. Numbers-minded. Looks at cost per lead, referral counts, and visit trends and acts on them. Reliable transportation and a valid driver's license. Willing to travel between clinics, including trips to the Georgia location. Personal Attributes Personal Attributes Comfortable in the field. Enjoys meeting people, building relationships, and following up.

Responsibilities

The Director of Marketing & Outreach manages the patient pipeline by building provider referral relationships in the field and executing digital marketing strategies in the office. This includes running ad campaigns, managing online reviews, and tracking referral trends to drive clinic growth.