The primary responsibility in the role of Director of Marketing is to develop, coordinate, direct, and administer the facility marketing and public relations programs and services.

SUMMARY

Directs the facility’s marketing and public relations programs and activities in order to maintain and increase the facility’s census and to provide the community with information regarding the facility’s programs, services and practices.

ENTRY QUALIFICATIONS

• Minimum four (4) year degree.
• Minimum of five (5) years of experience in marketing/public relations in a health care setting.
• Must have an understanding of sales and marketing processes.
• Minimum of one (1) year management experience; two (2) years preferred.
• Must be able to travel 20% of the time on day-trips to local health care institutions.
• Must be familiar with Medical Terminology.
• Proficient in Microsoft Office Products (Work, Excel, PowerPoint).

This list is subject to individual facility policies, procedures and practices, which may require additional duties and responsibilities.

• Supervises, recruits, hires, provides orientation training and retains sufficient number of qualified staff to carry out Marketing Department responsibilities.
• Ensures employee performance meets or exceeds expectations and periodic performance appraisals are conducted on a timely basis.
• Develops and executes tactics to maximize potential referral sources including hospitals, physicians, insurers, case management companies and health care agencies.
• Develop and maintain a current file of media contacts.
• Contacts news media when new programs, promotions are implemented within the facility that will be beneficial to the facility.
• Informs the Administrator of newspaper, radio and television accounts of noteworthy items of general interest that may have an impact on the facility or the regulations that govern the facility.
• Develops a public relations plan of action in the case of emergencies to assure that the release of information is accurate and within the scope of our established policies governing the release of information during emergency conditions.
• Partners with printing companies and designs print materials such as facility brochures, newsletters, publications, and etc.
• Maintains a thorough knowledge of the facility’s admission requirements, services and programs.
• Completes required forms and documents in accordance with company policy and State and/or Federal regulations.
• Perform other duties as assigned.