Director of Marketing & Programming at The Standard Spa, Miami Beach

Miami Beach, Florida, United States -

Full Time

Start Date

Immediate

Expiry Date

03 Jan, 26

Salary

0.0

Posted On

05 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Creation, Integrated Marketing, Digital Marketing, Branding, Event Programming, Social Media, Hospitality, Analytics, Project Management, Copywriting, Creative Direction, PPC, SEO, Graphic Design, Web Design, Communication

Industry

Hospitality

Description

Job Details Job Location: MIAMI BEACH, FL Position Type: Full Time Salary Range: Undisclosed Job Shift: Flexible Description Director of Marketing & Programming The Standard Spa, Miami Beach General Job Description At The Standard, marketing is all about shaping culture. The Director of Marketing & Programming leads the property’s storytelling across all platforms and touchpoints. This role oversees marketing, partnerships, cultural programming, creative direction & design, communications, digital presence, local campaigns, and serves as the key liaison for PR and photo shoots. In close collaboration with the Director of Spa and Food & Beverage and our corporate marketing team, the Director ensures seamless planning, coordination, and execution of events and activations that embody The Standard’s bold, playful, and timeless brand. General Information Division: Marketing Level of Responsibility: Executive Core Knowledge Areas: Content Creation, Integrated & Digital Marketing, Branding, Event Programming, Social Media, Culture & Current Events, Hospitality Required Skills & Qualifications Proven marketing expertise with both strategic vision and creative flair Detail-oriented with strong organizational and project management skills Exceptional copywriting and communication (verbal & written) Strength in analytics, reporting, and ROI-driven strategy Ability to lead creative direction with passion and pride Proficiency in PPC, SEO, paid search & social campaigns Graphic & web design skills (Adobe InDesign, Photoshop, Illustrator) MS Office proficiency Weekend and evening availability for major events and programming Key Responsibilities Support Sales, F&B, Spa, Membership, Retail, and Catering & Events through marketing and programming designed to enhance the guest experience and achieve budget goals. Serve as the communication hub between all departments on marketing initiatives and event activations. Manage promotions, cultural programming, hotel updates, and guest/member communications. Develop strategic marketing plans and oversee the annual Sales & Marketing budget. Create innovative campaigns based on insights, analytics, culture, and current trends to drive revenue. Curate culturally relevant, on-brand events, pop-ups, and partnerships, especially during peak seasons like Art Basel, Miami Music Week, Swim Week, and key holidays. Oversee and execute digital and social strategy, including database growth, ad campaigns, engagement goals, and guest review responses. Manage creative direction, collateral, campaigns, and communication plans for promotional efforts. Partner with PR teams to generate press coverage, value, and buzz. Lead digital advertising efforts, including PPC and paid social campaigns. Book and manage talent, artists, and creative partners for on-site activations. Oversee guest list management, event production, and special projects. Secure photo shoots as an additional revenue stream and conversion tool for group sales & catering leads. Assist HR with internal culture collateral, dress code, and orientation branding. Work hand-in-hand with the GM and PR team on any crisis communications. Maintain meticulous records for budgets, invoices, and event costs. Physical Requirements Ability to lift up to 30 lbs. Ability to stand for extended periods when required. Qualifications

Responsibilities

The Director of Marketing & Programming is responsible for leading the property's storytelling and overseeing various marketing initiatives. This includes managing events, partnerships, and cultural programming to enhance guest experiences and drive revenue.