ABOUT US:

RevenueCat removes the headaches of building and scaling in‑app subscriptions. Since graduating from YC’s S18 batch we’ve grown into the default monetization platform for mobile: we’re in >40 % of newly shipped subscription apps, we process $8 B+ in annual purchase volume, and we help everyone from a solo dev in Brazil to the OpenAI mobile team understand and grow their revenue.
We’re a remote‑first crew of 100+, guided by values we actually practice: Customer Obsession, Always Be Shipping, Own It, and Balance. If you want your work to touch hundreds of millions of end‑users (and help the developers behind them get paid), you’ll fit right in.

WITHIN THE FIRST 6 MONTHS, YOU’LL:

• Work with your team to build and ship a new ABX campaign targeting our top 200 prospects and engaging at least half of them (sounds like a lot, but that’s generally the type of engagement our ABX efforts see).
• Maintain a marketing calendar that balances proven concepts (State of Subscription Apps, Bashcade, Shipaton, App Growth Annual) and new bets that get us in front of a new audience.
• Initiate sweeping changes to our website that increase the amount of signups and form fills significantly, while maintaining our growing visitor numbers.
• Launch new resources for developers that measurably help them make more money, through education, enablement, or whatever other ideas came out of our #topic-dumb-ideas Slack channel.
• Work with your team to close remaining headcount gaps. Collaborate on the job descriptions, design better interview processes, and help close great talent.

THE ROLE

We’re the industry standard for in-app monetization. Worldwide, over 40% of newly shipped subscription apps launch on the app stores with RevenueCat. At the same time, more and more established apps are choosing to forego their home-grown stack for something that’s built for scale and growth.
We’ve reached those customers because we’re relentlessly focused on our mission: Help developers make more money. It’s what we write about on our blog and what we talk about on our Sub Club podcast. It’s what we think about from the moment we wake up in the morning to the moment we go to sleep (and because we’re a 100% remote, global team, at that point someone else takes over).
Our focus has allowed the team to deliver at a velocity that most companies dream of. New charts, upgrades to everything from our paywall builder to our experimentation engine, an integration with a new mobile measurement partner… Not a week goes by without the team shipping something that’ll make our customers more successful.
That velocity introduces some complexity.
How do we ensure our messaging reflects our current capabilities if those capabilities evolve at such a rapid pace? How do we know what web pages need updating when a feature improves? What type of educational material should the developer advocacy team produce? What happens to booth collateral?
We’ve built an excellent brand, a huge amount of content, and a solid demand gen motion. We are well known for events that break through the noise (we had a human claw machine at MAU). Now, we need to start systemising our most impactful efforts and set up a marketing organization that’ll support us as we acquire our next 50,000 customers.
Enter you: a hands‑on Director of Marketing who blends product‑marketer DNA with operational expertise. You’ll report to our VP of Revenue and take full command of a ~15‑person org that spans Product Marketing, Content, Advocacy, Paid, Events, and Partnerships. You’ll set the strategy, build muscle around launch operations, and give every team lead clear metrics and room to grow, while collaborating closely with Rik on brand storytelling, community, and ABX experimentation as we scale RevenueCat to new and unexplored heights.

WHY WE’RE HIRING FOR THIS ROLE NOW

• We’re shipping features faster than we can explain them. And with new ways of developing software being invented every other week, the breadth of the use cases we need to support is growing exponentially. We need to improve our launch speed, fast.
• Self serve customers, who find us independently and onboard themselves to RevenueCat, drive the vast majority of our revenue. And increasingly, massive companies simply swipe a credit card to get started. Crystal clear messaging needs to guide users of all sorts and sizes to their desired outcomes efficiently.
• LLMs are rapidly catching up to organic search and have already eclipsed paid for top-of-funnel, but we need to be more deliberate about seeding it with the facts and figures we want to surface.
• We’re already in 40% of newly launched subscription apps. Hitting 80% means we’ll need to deploy localized, multi-channel efforts at scale
• We’ve scaled the marketing team to over a dozen extremely talented people who “get ship done”. As we scale the team, we need someone that can keep the hiring bar high, keeps red tape to a minimum, and ensures we collaborate effectively across disciplines.

WHAT YOU’LL BE RESPONSIBLE FOR

• Product Positioning & Launches – Work with Francie and the rest of her Product Marketing team on messaging, competitive framing, and GTM checklists. Move us to a continuous launch pipeline without losing polish.
• Content & Community Engine – Work with Peter and the Content team, the Growth Advocates, and Charlie + his Developer Advocates on the world’s best app monetization know-how: blog, docs, Sub Club podcast, Discord / Slack, social and more.
• Growth Marketing & Paid – Partner with Cameron on Paid to scale low‑CAC acquisition across SEM, paid social, and more while further expanding on our ABX efforts. Kill everything that doesn’t move the needle.
• Events & Partnerships – Give Sabrina and her Events team the support they need to create crazy in‑person experiences that leave a lasting impression. Work with Matt on Partnerships, focusing on co‑marketing with key tech allies, while scaling up our agency program.
• Team Leadership & Hiring – Coach current leads and help them hire world-class ICs throughout the next half year. Make sure people are able to do their best work.
• Cross‑Functional Glue – Build and maintain relationships across the organization. Keep everyone engaged with - and excited about - our mission, keep them talking to customers, and strengthen the idea that GTM is a team sport. One goal: help even more developers make even more money.