Role: Director of Marketing for Marketing Agency
Location: Canmore, AB
Type: Full-Time
Compensation: Based on experience
We’re on the lookout for a visionary Director of Marketing who can lead with strategy, build meaningful partnerships, and drive growth across multiple channels. If you’re obsessed with brand cohesion, data-backed decision-making, and implementing modern marketing tools (including AI), we want to talk to you.

QUALIFICATIONS

• 2+ years in a marketing leadership role (agency or multi-brand experience a bonus)
• Proven ability to build and scale marketing systems
• Deep knowledge of SEO and performance marketing
• Strong grasp of email platforms (e.g. FloDesk, Mailchimp, ConvertKit)
• Proficient with Google Analytics 4, Google Tag Manager, and CRM tools
• Experience implementing AI tools and marketing automation systems
• Strategic thinker who loves data but leads with creativity

Partnership Development

• Identify and nurture strategic brand, vendor, and content partnerships
• Negotiate mutually beneficial collaborations with aligned businesses
• Leverage partnerships to drive audience growth and cross-promotional efforts

Marketing Strategy & Leadership

• Own and execute a comprehensive marketing strategy aligned with company goals
• Lead marketing planning across multiple divisions and brands
• Track KPIs and adjust tactics in real-time to optimize performance

AI Implementation & Automation

• Research and integrate AI tools to improve marketing workflows
• Develop automations for customer journeys, content generation, and reporting
• Collaborate with internal teams to scale personalization through technology

SEO & Data Analytics

• Oversee all SEO initiatives—on-page, technical, and content
• Use Google Analytics, Search Console, and other tools to drive traffic and conversions
• Translate insights into action: content, web optimization, ad strategy

Email Marketing & List Growth

• Manage email marketing strategy, segmentation, and automation
• Grow and maintain healthy, high-performing subscriber lists
• Design campaigns that drive engagement, nurture leads, and increase conversions

Brand Cohesion & Content Oversight

• Ensure brand consistency across all channels and campaigns
• Oversee the creative process for social, digital, web, and print
• Collaborate with internal and external content creators to bring campaigns to life