Director of Marketing at RPM Living

Houston, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

04 Feb, 26

Salary

0.0

Posted On

06 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Brand Management, Business Intelligence, Client Relations, Team Leadership, Data Analysis, Creative Strategy, Occupancy Management, Sales Tactics, Partnership Development, Performance Metrics, Training, Mentoring, Collaboration, Innovation, Market Research

Industry

Real Estate

Description

Overview At RPM, we’re in the business of extraordinary. We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today. Purpose Statement: To build and elevate a powerful, consistent brand while delivering best-in-class marketing services and property marketing strategies. We drive performance by shaping a unified brand identity, equipping our teams and clients with scalable, creative solutions, and tailoring strategies to maximize visibility, engagement, and results. Through collaboration and innovation, we act as stewards of the RPM Living brand, ensuring our efforts not only reflect our brand at its best but also directly contribute to the success of every community we serve. Position Summary The Director of Marketing requires a strong background in senior-level positions and/or demonstrated superior performance as a Director of Marketing. Responsibilities Directly impact and enhance operational propensity to achieve business objectives, KPIs, NOI and leasing goals through high-touch marketing strategy and leadership Closely work with a team of marketing experts responsible for the strategic plan and optimal marketing mix across channels to leverage the highest propensity for lease conversions Drive consistency of the customer experience across all regions and clients related to marketing support Business Intelligence: Deliver insight on marketing performance and ROI across the organization and structured portfolios Set and maintain a high standard of analytic rigor in constructing robust BI insights to drive and support bodies of work, facilitate dialogue, and inform strategy Strategic Leadership: Drive occupancy and ROI by providing support, guidance and direction in the development and implementation of marketing and branding programs Complete integration of marketing and sales efforts. Leveraging consumer insights knowledge and apply expertise to sales tactics Develop and maintain partnerships with board members, executive leadership, operations and vendor partners to ensure company standards and vision are executed consistently across all channels and assets Work closely with marketing leadership to drive collaboration, and foster a shared understanding of, and alignment around the work agenda, process, SOP, findings and implications, and to move the department (and ultimately organization) toward action Own, plan, execute and synthesize bodies of strategy work related to operational marketing support; maintaining a solid understanding of the “Big Picture” while digging deep into the details of individual bodies of work/initiatives Define the portfolio-level strategic initiatives and monitor sub-market trends in accordance; define adjustments needed to maximize traffic and closing performance Consult with creative, marketing managers, interactive, and public relations – ensuring objectives are clearly understood, and deadlines met Maintain a strong focus on generating new ideas through creative strategy. Continually research and make recommendations on new opportunities and marketing channels Client Relations/Business Development: Ensure client relations are positive and stable with high-touch engagement as needed Participate to a high-degree in business development; material preparation, in-person and virtual pitch meetings and client presentations Travel

Responsibilities

The Director of Marketing is responsible for building and elevating a powerful brand while delivering best-in-class marketing services. This role involves driving performance through strategic marketing initiatives and ensuring a consistent customer experience across all regions and clients.