Squishable is a close-knit team of designers, artists, pop culture-fanatics, and lovers of all things adorable. Together we create the cutest, cuddliest, (and sometimes downright unusual) plush and lifestyle products in the world. With the millions-strong Squishable fan community cheering us on (and a lot of cupcakes, coffee, and karaoke) we make people say “awww.” Our offices are in a sunny Soho loft in NYC, and downtown Washington DC.

ABOUT THIS POSITION

Squishable is seeking an innovative Director of Marketing to define and execute the next chapter of our brand’s growth. This is a high-impact leadership role that blends strategy, project management, and creativity. Reporting directly to the Chief Creative Office, the Director of Marketing will oversee all areas of consumer marketing to build demand, expand brand awareness, and deepen engagement with both new and existing fans.
The ideal candidate is a strategic and hands-on marketing leader with a deep understanding of digital culture and brand storytelling. You should have experience building and managing cross-platform campaigns from concept to execution, including social content, influencer partnerships, experiential events, and press outreach. In this role, you’ll collaborate closely with internal teams across E-commerce, Stores, Wholesale, and Product Development, while also managing relationships with external partners, freelancers, and agencies. You will oversee our small but growing marketing team, leading campaign development, generating new ideas, and ensuring that every initiative feels consistent, compelling, and distinctly Squishable.
Squishable is a beloved brand with a long history of creative marketing, and we’re looking for someone ready to do something extraordinary with that legacy. You should bring a strong track record in digital-first marketing, ideally in consumer products like toys, fashion, or lifestyle, with the strategic thinking to set direction and the follow-through to make it happen. If you’re excited by the challenge of evolving an iconic brand in fresh, culturally relevant ways, we’d love to meet you.

REQUIREMENTS

A university degree in Marketing, Business Administration, or a related field (Bachelor’s required; Master’s a plus)

• 8+ years of progressive marketing experience, ideally in consumer goods (toys, fashion, lifestyle) or the entertainment industry, with at least 4 years in a people management role
• Strong understanding of the U.S. retail landscape, including consumer behavior, key retail channels, and cultural trends relevant to brand positioning and product marketing
• Demonstrated success in building and executing digital-first campaigns across multiple platforms, including paid and organic social, email, and influencer
• Experience planning and executing real-world brand activations, events, or experiential campaigns—ideally in both owned retail and third-party environments
• Deep familiarity with internet culture, pop culture, and fan behavior—on and offline—with a track record of using influencer and community strategies to drive buzz and conversion
• Exceptional project management skills; able to coordinate complex timelines, teams, and budgets with precision

• A results-driven mindset with strong analytical instincts and a focus on business growth, while being highly creative, highly organized, and deeply collaborative

• • A genuine love for all things delightful, quirky, and plush