Director of Marketing at Stearns Bank NA.

St. Cloud, Minnesota, United States -

Full Time

Start Date

Immediate

Expiry Date

05 May, 26

Salary

165000.0

Posted On

04 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Leadership, Team Building, Brand Marketing, Corporate Communications, Public Relations, Storytelling, Writing, Strategic Thinking, Collaboration, Communication Skills, Judgment, Decision Making, Employer Branding, Media Relations, Content Strategy, KPI Tracking

Industry

Financial Services

Description

At Stearns Bank, we’re helping people, entrepreneurs, small businesses, and local communities nationwide reach their full financial potential. Sound like something you want to be a part of? If so, we’re currently looking for a Director of Marketing. This is a Connected Mobile Work Environment. Come see how we’re doing business unusual and charting our own path to reimagine a more inclusive financial services and banking ecosystem for all. BENEFITS Stearns Bank understands and respects that everyone is managing unique career, family, and wellness needs. That’s why we offer industry-leading benefits to employees to help them live healthy lives and bring their full selves to work every day. Benefits may vary for part-time positions. Some of those benefits include: * Employee Stock Ownership Plan & 401k Plan * Healthcare (Medical, Dental, Vision, Telehealth, Life insurance) * 12-week Paid Medical Leave * Paid Parental Leave: 21-weeks Primary Care Parent, 14-weeks Secondary Care Parent * $5,000 Family Care Reimbursement: Childcare, Elder Care, Student Loan Debt, Pet expenses, down payment assistance * PTO from 13 to 23 days depending on tenure. Cashout and Carryover options. * 10 Days Sick Time * 11 Paid Holidays * 4 Days Volunteer Time * 2 Days Self Allowance Time * Tuition Assistance For this position, we anticipate an annual range between $117,000 - $165,000 Final employment offers will be dependent upon the selected candidate’s relevant qualifications and experience. Role Summary The Director of Marketing is responsible for developing and executing marketing strategies, campaigns, and programs that support each business unit and production team. This role ensures alignment with Stearns Bank’s strategic objectives and approved budgets while driving profitability growth, brand awareness and customer acquisition through measurable KPIs and outcomes. This includes shaping and stewarding Stearns Bank’s brand, reputation, and voice across internal and external audiences by delivering the impactful, empowering messaging through the most effective, efficient and diversified channels. This role drives successful implementation and delivery across all areas of responsibility and partners closely with the Chief Brand Officer to operate marketing as a strategic, results-driven operating unit. The Director of Marketing serves as a strategic partner to each business unit, advancing and amplifying Stearns Bank’s overall business strategy and achieving business unit key performance indicators. The Director of Marketing partners closely with executive leadership, human resources, business unit leaders, and external partners to shape and deliver a clear, credible, and compelling narrative for Stearns Bank. This role ensures Stearns Bank’s purpose, values, and offerings are authentically conveyed, driving understanding, trust, and engagement, and inspiring audiences to become loyal customers and advocates for the brand. Core Responsibilities Division and Business Unit Aligned Marketing Execution * Marketing operates as a “amplification” partner for each business unit (including deposits). * Build and deliver division specific marketing plans in full partnership with business unit owners. * In full team collaboration, have an ownership mindset with each specific business units profit & loss statement as if it is really yours to own and amplify profitability. * Oversee brand marketing initiatives including campaigns, integrated communications, content strategy, and local market support. * Collaborate with internal creative teams and agency partners to deliver thoughtful, high-quality work across paid, owned, and earned channels. * Ensure all content reflects brand standards, strategic priorities, and audience insight. * By business unit, establish and track KPIs across brand, communications, media, engagement, and employer brand efforts. Revenue Generating Demand * This responsibility reflects the Director of Marketing’s accountability for driving demand that converts into customers and revenue – contributing directly to the company’s earnings, not just awareness or activity. * Create demand for core deposits, treasury products and services, equipment finance, and lending of varying specialties. * Tie key marketing targets to account openings, funded balances, pipeline creation or the like (not “impressions” or “likes”) Brand Leadership * Own and evolve Stearns Bank’s brand narrative, positioning, and messaging across all internal and external touchpoints. External & Internal Communications and Culture * Lead external communications strategy, including media relations, press releases, executive visibility, thought leadership, and key announcements. * Cultivate relationships with media, industry influencers, partners, and community organizations to enhance brand visibility and credibility. * Serve as a senior communications advisor to executive leadership, supporting high-stakes moments and enterprise-level initiatives. * Shape and steward the employer brand narrative, captivating Stearns Bank’s culture, values, leadership philosophy, and growth opportunities. * Partner with HR and executive leadership to support talent attraction, leadership hiring, and organizational growth through heartfelt storytelling and messaging. * Set and execute internal communications strategy that drives clarity, alignment, and engagement across the organization. * Oversee internal channels including enterprise communications, leadership messaging, organizational updates, and changing communications. * Drive and amplify Stearns Bank Gold initiatives by ensuring employees experience the brand internally as is promised externally. Measurement, Performance & Budget Oversight * Establish and track KPIs across brand, communications, media, engagement, and employer brand efforts. * Provide performance insights and recommendations to the Chief Brand Officer and senior leadership. * Partner with the CBO on budget planning, management, and optimization across brand and communications initiatives. Leadership & Collaboration * Provide mentorship, guidance, and leadership to team members and cross-functional partners. * Act as a strategic connector across marketing, HR, operations, sales, and executive leadership. * Set high standards for collaboration, accountability, and creative excellence. Qualifications * High energy. Strong collaboration skills. Highly effective in execution of multi-track activities and responsibilities. * Authentic and servant leader who is amiable and intelligent. The ability to discern activity from accomplishment is key. * Demonstrated marketing leadership and team building skills; someone who understands the need for collaborative efforts and who consistently achieves goals with and through others. * Bachelor’s degree in Marketing, Communications, Journalism, or a related field required; advanced degree preferred. * 7–10+ years of progressive experience across brand marketing, corporate communications, public relations, or related disciplines. * Proven ability to lead integrated brand and communications initiatives in complex or regulated environments. * Exceptional storytelling, writing, and executive-level communication skills. * Strategic thinker with strong judgment and the ability to operate at both enterprise and execution levels. * Experience partnering with HR or leadership teams on employer brand, talent storytelling, or culture-driven communications preferred. * Comfortable operating in fast-paced, high-visibility environments requiring discretion and sound decision-making. THE COMPANY Founded in 1912, Stearns Financial Services Inc. (SFSI) is a $3.2 billion, independently owned financial institution with locations in Minnesota, Florida and Arizona, and over 35,000 small business customers nationwide. Specializing in affordable housing financing, USDA and SBA lending, and small business and equipment financing, Stearns Bank is regularly recognized as one of the country’s top-performing banks and “Best Banks to Work For” by American Banker. As a Star Tribune Top Workplaces award recipient and an award recipient of the Minnesota Business Magazine 100 Best Places to Work in Minnesota, Stearns takes pride in their team and holds their employees in extremely high regard. We offer a competitive salary and benefit package including our Employee Stock Ownership Program-one of the best long-term incentive programs in the nation. To learn more about Stearns Bank, visit www. StearnsBank.com EQUAL OPPORTUNITY EMPLOYER /AFFIRMATIVE ACTION PLAN We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, or creed, religion, sex, marital status, familial status, sexual orientation, national origin, age, disability, veteran’s status, status with regard to public assistance, or any other class protected by Federal, State, local laws governing nondiscrimination in employment.

Responsibilities

The Director of Marketing is responsible for developing and executing marketing strategies that support business units and drive profitability growth. This role includes overseeing brand marketing initiatives and ensuring alignment with Stearns Bank’s strategic objectives.