Director of Marketing at Strack & Van Til

Lockport, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

12 Feb, 26

Salary

0.0

Posted On

14 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Brand Activation, Customer Engagement, Digital Marketing, SEO, Social Media, Email Marketing, Influencer Engagement, Analytics, CRM Tools, Team Leadership, Budget Management, Data Analysis, Community Events, Content Creation, Communication Skills

Industry

Description

Description About Us At Reid Petroleum, LLC we fuel more than just vehicles — we fuel communities. As the parent company of Crosby’s convenience stores, we’re proud to serve customers across a growing footprint with quality fuel, freshly prepared food, and affordable merchandise. Our success is powered by a commitment to integrity, customer focus, and entrepreneurial spirit. As we continue to grow, we’re looking for a Director of Marketing who’s ready to lead the next phase of our brand’s evolution and share our story across every channel and community we serve. About the Role We’re seeking a creative storyteller and strategic brand leader with a passion for driving customer engagement and revenue growth. You’ll be responsible for developing and executing a unified marketing strategy for both Reid Petroleum, LLC and Reid Stores, LLC (Crosby’s) — shaping how our customers see, experience, and connect with our brand. This is a hands-on leadership role for someone who can balance vision with execution, data with creativity, and inspiration with accountability. Key Responsibilities Brand Activation & Engagement Drive brand awareness and customer engagement through loyalty programs, community events, gamification, and digital storytelling. Develop and manage a marketing calendar of promotions, campaigns, and outreach events. Oversee the creation of clear, consistent messaging across digital, in-store, and media platforms. Adopt new tools and trends in AI-generated content and workflow efficiency. Marketing & Outreach Strategy Lead the evolution of digital marketing including SEO, social media, email, and influencer engagement. Deploy advanced analytics and CRM tools to understand customer behavior and improve targeting. Explore new technologies like AI, augmented reality, and automation for innovative content delivery. Collaborate closely with Sales and Retail teams to align marketing and business objectives. Strategic & Analytical Excellence Monitor trends, competitors, and campaign results to inform ongoing strategy. Develop marketing and communications plans that enhance brand awareness and customer loyalty. Manage the marketing budget to ensure efficient use of resources and measurable ROI. Track and report on campaign performance and market insights. Leadership & Team Development Lead, mentor, and inspire a creative, high-performing marketing team. Model and uphold Reid Group Core Values: Honesty, Trustworthiness, Customer Focus, Team Spirit, Cost Consciousness, and Entrepreneurialism. Qualifications 5+ years of marketing content and creative leadership experience Experience in convenience retail, QSR, or fuel industries a plus Experience in commodities marketing or direct-to-consumer promotions preferred 3+ years of management experience with direct reports Bachelor’s degree or higher in Marketing, Communications, or related field Proficiency with CRM systems, Microsoft Office, and BI tools (e.g., Tableau) Strong written, verbal, and presentation skills Proven ability to analyze data, manage budgets, and drive results Ability to build strong internal and external relationships Valid NYS Driver’s License Benefits & Perks We value our employees and offer a comprehensive benefits package, including: Competitive salary and performance-based incentives Health, dental, and vision insurance Company-paid life insurance 401(k) with company match Profit Sharing Paid time off (PTO) and paid holidays Employee discounts at Crosby’s locations Fuel Discounts Professional development opportunities Collaborative culture with room to innovate and grow Join the Reid Petroleum / Crosby’s team and help us fuel growth, connection, and community — one campaign at a time.

Responsibilities

The Director of Marketing will develop and execute a unified marketing strategy for Reid Petroleum and Crosby’s, focusing on brand awareness and customer engagement. This role involves leading a marketing team and collaborating with sales and retail teams to align marketing objectives with business goals.