About the Job

• Manage and maintain Voltera’s martech stack, including HubSpot for contact management, sequences, emails, newsletters, forms, and analytics
• Identify opportunities to improve workflows, automate repetitive tasks, and increase operational efficiency
• Develop and maintain audience segments, lists, lifecycle stages, and other crucial campaign attribution structures 
• Maintain documentation for marketing systems, processes, workflows, and integrations
• Contribute to marketing campaigns across email, web, digital advertising, and other channels, ensuring they are executed correctly, optimized, and delivered on schedule
• Coordinate with content, creative, product marketing, sales, and other stakeholders to ensure campaign readiness
• Investigate sales funnel leaks and collaborate with the marketing and sales teams on methods to improve lead engagement and conversion
• Build and maintain marketing dashboards and generate recurring performance reports
• Track marketing metrics, such as campaign performance, lead generation, conversion rates, pipelines, acquisition costs, and ROI and translate the data into clear, actionable recommendations for improvements
• Work with the Content Marketer and Front-End Developer to support day-to-day marketing website operations, including content updates, forms, tracking, and SEO implementation
• Oversee campaign budgets and conduct regular AB testing and reporting
• Research, track, and analyze end-to-end customer behaviors using tools like Microsoft Clarity and implement findings into marketing initiatives
• Collaborate with internal teams to understand the customer experience and optimize conversion
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