Director of Marketing

at  Tommy Guns Original Barbershop

Work with the leading global barbershop brand, Tommy Gun’s Barbershop, which has 100 barbershops in Australia, New Zealand, the USA, and Canada. With over 100 locations globally, Tommy Gun’s is rapidly expanding its footprint across the USA.

REQUIREMENTS

• Bachelor’s Degree in Marketing, Business, or a related field
• 4+ years in a senior marketing role
• Well-versed in Paid Media, CRM, and Search
• Retail & Franchise Experience is an asset
• Strong understanding of digital marketing trends and related technologies
• Excellent communication and interpersonal skills

Franchising: Lead the growth of our network by developing a detailed campaign calendar focused on driving franchise leads and expanding the Tommy Gun’s network.
Leadership & Strategy: Lead a cross-functional team to build and execute holistic omnichannel marketing strategies that drive customer retention and acquisition, build brand recognition and loyalty, and drive performance and growth in our barbershops.
Seasonal Campaigns: Strategically lead the development and execution of digital and traditional media campaigns. This includes creating our annual marketing strategy that supports organizational objectives and company goals.
Performance Management: Manage, measure, and optimize the performance and effectiveness of all marketing programs and lead generation campaigns executed both in-house and through third parties.
Digital Marketing: Work with the digital team to develop a comprehensive digital marketing strategy that encapsulates our CRM, paid advertising, SEO/SEM, and website.
Agency Collaboration: Work collaboratively with third-party agencies (Advertising, Video, Social Media, etc.) to execute initiatives while managing related budgets.
Strategic Support: Provide strategic support to the leadership team by conducting research and sharing insights to support decision-making.
Social Media Management: Manage the social media strategy with a focus on branding and engagement to build the online community and drive conversions, which may involve support from external third parties.
Creative Oversight: Occasionally supervise photoshoots to ensure branding is on point and generates the collateral needed for specific marketing initiatives.
Collateral Creation: Work with your design team in the creation of print and digital collateral, including the planning and creation of video content.
Campaign Planning: Work closely with the purchasing team to plan campaigns based on scheduled product launch timelines.
Shop Openings: Work with the Development and Operations teams to plan grand openings, collateral, and campaigns structured around new shop openings.
Budget: Manage, create, and report on a seven-figure budget used for brand campaigns, digital marketing, and more.
Our optimal candidate is extremely confident in their abilities to perform, highly organized, detail-oriented, creative, and driven to break the mold and make a difference. If you thrive in a competitive and collaborative environment and are looking for long-term career growth opportunities in a rapidly expanding business, we want to hear from you.