Director of Marketing at TrueLoyal

San Antonio, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

23 Jan, 26

Salary

0.0

Posted On

25 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B SaaS Marketing, MarTech, Commerce Tech, Customer Engagement Platforms, Rapid Experimentation, Content Marketing, SEO, SEM, Public Relations, Social Media, Events, AI Tools, Analytical Skills, Commercial Mindset, Startup Mentality, Positioning, Narrative Crafting

Industry

technology;Information and Internet

Description

About TrueLoyal TrueLoyal is an AI-powered Emotional Loyalty & Advocacy platform that helps multi-channel consumer brands build deeper, lasting relationships with their customers. Formed from the merger of TINT and Zinrelo, TrueLoyal combines hands-on strategic program design, advanced data science, and AI-driven personalization to drive loyalty, retention, and advocacy loops across every channel. We deliver a world class solution to consumer brands who want to transform their loyalty programs from transactional to emotional, increasing sales, purchase frequency, and customer lifetime value. Role Overview The Director of Marketing is an entrepreneurial, AI-first growth leader who thrives in a fast-moving environment where urgency, experimentation, and adaptability drive success. This is a player-coach role for a marketing generalist who can flex across content, demand gen, PR, events, SEO, SEM, and social — while also setting the strategy for positioning TrueLoyal as the leading emotional loyalty platform. The right candidate will: - Bring a super-high sense of urgency to execution. - Believe in rapid experimentation — testing multiple campaigns, messages, and formats until finding what works, then doubling down. - Have a sharp eye for positioning and narrative, ensuring TrueLoyal stands out in the crowded loyalty and MarTech space. - Build and lead an AI-first marketing function that fuels both demand creation and demand conversion. Key Responsibilities Demand Creation Own pipeline creation through integrated marketing campaigns spanning SEO, SEM, GEO, content, PR, social, and events. Build a scalable AI-powered content engine to drive rankings, visibility, and inbound traffic. Drive brand visibility and awareness with a clear, differentiated position in the loyalty & MarTech ecosystem. Continuously run rapid-fire experiments across channels to identify and scale what delivers pipeline. Demand Conversion Ensure marketing delivers demos, opportunities, and closed-won deals by aligning tightly with Sales. Develop AI-driven lead scoring, routing, and nurturing workflows to accelerate conversions. Build persona-based assets (ROI calculators, case studies, demo narratives) to improve conversion at each funnel stage. Track and optimize MQL → SQL → Opp → Win with precision and accountability. Leadership & Execution Operate with an entrepreneurial mindset — willing to get hands-on with execution while also setting strategy. Build, mentor, and lead a small but mighty team, instilling a bias for action and urgency. Partner cross-functionally with Sales, Product, and Customer Success to ensure unified GTM execution. Own the marketing budget with a laser focus on pipeline and revenue outcomes. KPIs for Success Marketing-sourced and influenced pipeline ($ volume and % of total pipeline) Growth in MQLs, SQLs, demos, and opportunities SEO + GEO ranking improvements and web traffic growth ROI of campaigns and spend efficiency Demo-to-Opp and Opp-to-Win conversion rates Share of voice in loyalty, AI, and MarTech conversations Qualifications 7+ years of experience in B2B SaaS marketing, ideally in MarTech, Commerce Tech, or customer engagement platforms. Entrepreneurial operator — thrives in ambiguity, loves to build, and executes with urgency. Proven track record of running rapid experimentation loops: test, measure, double down. A true marketing generalist with deep experience across multiple channels (content, SEO, SEM, PR, social, events). Strong instincts for positioning and narrative — can craft messaging that cuts through noise. Hands-on with AI tools for content generation, campaign optimization, analytics, and personalization. Highly analytical with a commercial mindset: every action ties back to pipeline and revenue. Startup/scale-up mentality: ambitious, action-oriented, and impatient for results. What We Value at TrueLoyal We over Me: Collaborative, team-first mentality. Customer Obsession: Every decision starts with what delights the customer. Empathy with Action: Listen deeply, then move fast. Adaptability: Embrace pivots and iterate quickly. Bias for Action: Fail fast, learn, and accelerate progress. Purpose: Build with intent and ambition. Premier Health Insurance plan with $0 deductible and $0 co-pay Dental and vision insurance plans Medical and dependent care flexible spending accounts Open PTO - we like to keep this simple...making time for life is important! 9 paid standard holidays each year in addition to open PTO 401(k) savings plan with Employer Matching Company-paid Life, AD&D, and Disability coverage A collaborative, entrepreneurial learning environment with a proven playbook Be part of a high-growth company revolutionizing customer loyalty Work with cutting-edge technology and innovative products Competitive salary, benefits, and growth opportunities Fun work atmosphere This Job Description indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties in addition to those described above. We are proud to foster a workplace free from discrimination. We strongly believe diversity of experience, perspectives, and background lead to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. We guarantee that all candidates will be given the same consideration.

Responsibilities

The Director of Marketing will own pipeline creation through integrated marketing campaigns and ensure marketing delivers demos, opportunities, and closed-won deals by aligning tightly with Sales. They will also build and lead an AI-first marketing function that fuels both demand creation and demand conversion.