Director of Martketing at Casa Bonita

Lakewood, Colorado, United States -

Full Time

Start Date

Immediate

Expiry Date

26 Jun, 26

Salary

160000.0

Posted On

28 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Data Strategy, Loyalty Strategy, Email Marketing, Paid Media, Social Media Strategy, SEO Strategy, Website Strategy, Conversion Optimization, Budget Management, Vendor Management, Project Management, Data Analytics, CRM Platforms, Reservation Platforms, Performance Reporting, Cross-Functional Collaboration

Industry

Restaurants

Description

Director of Marketing Casa Bonita Overview: For 51 years, Casa Bonita has been synonymous with families, fanfare, and fun. Restored to its former glory in 2023, Casa transports guests back to a childlike oasis that is both mysterious and captivating, with an unforgettable dining and entertainment experience that includes live music, shows, games and memories that will last a lifetime. Our team members have a shared passion for being a part of the Casa legacy and are eager to work together to define this exciting new chapter in our history. What You'll Do: Casa Bonita is looking to hire a Director of Marketing who is a results-driven, hands-on revenue driver. This is a tactical, execution-oriented leadership role responsible for building and managing the marketing systems that bring guests in, keep them coming back, and generate measurable results across all channels. Leveraging the existing strong Casa Bonita brand and the creative direction of ownership, the Director of Marketing will focus on strategy, performance, and execution, ensuring that creative direction and assets are deployed effectively and that every guest-facing touchpoint is working as hard as it should be. Restaurant experience is a significant plus. This is a high-volume, high-energy environment and the ideal candidate understands the pace and the stakes, as well as enjoys spending time in the restaurant environment with the team. CORE RESPONSIBILITIES Data and Loyalty Strategy: * Own guest data strategy across reservations, arcade, email and CRM platforms to build a unified view of the guest and improve lifecycle marketing * Own engagement strategy for The Founders Club to understand how loyalty and affinity marketing can impact restaurant performance * Partner with Director of Guest Experience to analyze data and identify opportunities to improve consumer experience * Build and manage email marketing programs that drive repeat visits, incremental sales, and other engagement opportunities * Identify and act on revenue opportunities across marketing channels, including promotions, partnerships, and time-sensitive campaigns * Develop and oversee paid media campaigns across social and search that generate measurable return on investment * Track and report on marketing-attributed revenue, covers, and key conversion metrics * Own and manage the marketing budget including paid media spend, vendor costs, and technology platforms Audit and Optimization * Consistently conduct comprehensive audits of all guest-facing touchpoints including the website, Google Business presence, social profiles, email program, reservation platforms, and on-premise materials * Identify gaps, friction points, and missed revenue opportunities across the guest journey * Own SEO strategy and local search optimization * Evaluate and optimize content for discoverability across AI-driven platforms and large language models, including how the restaurant appears in AI-generated search results and recommendations * Ensure brand consistency across all channels while preserving the restaurant's distinct identity Channel Strategy and Management * Lead social media strategy across relevant platforms, including content calendar, channel prioritization, and performance * Own website strategy including conversion optimization, landing pages, reservation flow, event promotion, and analytics tracking * Manage marketing features of reservation platform * Own the email marketing platform, including list health, segmentation, automations, and campaign performance * Develop and manage the annual marketing calendar including seasonal campaigns, holidays, events, and promotional initiatives * Manage paid media spend and any agency or vendor relationships including PR monitoring Cross-Functional Collaboration * Produce regular marketing performance reports for leadership highlighting revenue impact, channel performance, and growth opportunities * Work closely with the creative team to brief campaigns, ensure proper channel deployment, and measure performance * Collaborate with Director of Guest Experience on guest feedback and opportunities * Manage vendor and agency relationships and hold partners accountable to performance standards * Work closely with VP, Operations to identify upcoming needs and work collaboratively with the front of house leadership to operationalize initiatives QUALIFICATIONS Required * 8 or more years of marketing experience with a demonstrated track record of driving revenue * Strong experience in email marketing, including platform management, list segmentation, automation, and analytics * Proficiency in social media strategy across Instagram, TikTok, Facebook, and Google * Experience managing and optimizing reservation platforms such as SevenRooms, Resy or OpenTable * Comfort with data and analytics, including setting up tracking, interpreting dashboards, and making data-informed decisions. Experience with Google analytics preferred * Strong project management skills with the ability to manage multiple channels and initiatives simultaneously Preferred * Restaurant or hospitality industry experience * Event marketing experience, including ticketed events, private dining, or experiential programming * Paid media experience across Meta Ads, Google Ads, or similar platforms * Familiarity with SMS marketing, loyalty platforms, or guest CRM tools WHAT WE ARE LOOKING FOR The right candidate is someone who leads with execution and holds themselves accountable to results. They are organized, adaptable, and comfortable working in a fast-paced environment where priorities shift and no two weeks look the same. They know how to work with a strong creative team without stepping on it, and they can translate marketing activity into business outcomes. Restaurant or event experience is a meaningful differentiator. Candidates who understand the rhythms of the hospitality industry and have marketed in high-volume environments will be prioritized. Benefits: Casa Bonita oﬀers a generous beneﬁts package that includes medical, dental, and vision insurance for full-time employees. Deadline to Apply: 05/01/26 To apply for this role, please click on the “apply for this position” button below.

Responsibilities

This role is responsible for building and managing marketing systems across all channels to drive guest acquisition, retention, and measurable revenue results, focusing heavily on data strategy, loyalty programs, and paid media oversight. Core duties include auditing guest-facing touchpoints, owning SEO strategy, leading social media and website strategy, and managing the annual marketing calendar.