Director of Optical Strategy at Acuity Eye Group

Santa Ana, California, United States -

Full Time

Start Date

Immediate

Expiry Date

21 Apr, 26

Salary

0.0

Posted On

21 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Planning, Operational Excellence, Financial Management, Data-Driven Decision Making, Talent Development, Sales Insight, Merchandising Strategy, P&L Management, Leadership, Change Management, Performance Optimization, Clinical Coordination, Market Trend Evaluation, Team Alignment, Product Innovation, Workflow Improvement

Industry

Hospitals and Health Care

Description

Description Position Summary: The Director of Optical Strategy is responsible for leading the enterprise strategy, performance optimization, and growth of Acuity Eye Group’s Optical division across 50+ locations. This role will drive long-term strategic planning, operational excellence, merchandising strategy, and revenue growth across optical retail, OD/MD alignment, and patient experience. This leader will partner closely with Operations, Finance, Regional Directors, Merchandising, and Provider Leadership to deliver a scalable, high-performing optical organization that maximizes patient capture, revenue, profitability, and brand consistency. Key Responsibilities: Strategic Leadership & Execution Develop and lead AEG’s multi-year Optical Strategy, including footprint optimization, merchandising, pricing, and revenue growth pathways. Translate enterprise goals into actionable operating plans, KPIs, and performance expectations for all optical locations. Partner with COO, Finance, and Regional Directors to establish annual budgets, capture targets, and P&L objectives for optical. Drive consistent standards across locations for visual merchandising, pricing, promotions, and product mix. Operational Excellence Evaluate current workflows and implement standardized best practices to improve patient flow, sales conversion, capture rate, and cycle times. Lead performance reviews of optical operations across all regions; identify gaps and build improvement plans. Establish and maintain Optical Scorecards, providing regular performance reporting by region, practice, provider, and staff. Develop SOPs for optical processes, quality standards, merchandising, staffing, and inventory management. Provider & Team Alignment Strengthen OD/MD relationships to optimize optical handoffs, communication, and clinical-to-retail coordination. Partner with Regional Directors and Practice Managers to ensure alignment between optical teams and clinic operations. Support onboarding and development for optical staff and leaders; collaborate with HR on role design, competencies, and training. Merchandising & Product Strategy Lead collaboration with the Senior Director, Product & Merchandising on frame assortment, pricing tiers, promotions, vendor partnerships, and product innovation. Monitor sales trends, customer insights, and competitive benchmarks to refine product and pricing strategy across regions. Financial Management Partner with Finance to monitor and improve optical P&L, including revenue, cost of goods, labor ratios, margins, and inventory turns. Deliver financial projections, ROI analyses, and models supporting growth opportunities and capital investments. Identify underperforming practices and develop targeted action plans with clear timelines and outcomes. Growth & Expansion Develop strategies for expanding optical services, including new store openings, remodels, relocations, and brand experience upgrades. Evaluate market trends and define opportunities for new offerings (premium lens packages, digital retail, eyewear programs, etc.). Support integration of new acquisitions or locations into AEG’s optical model. Requirements Qualifications Bachelor’s degree required; Master’s preferred (MBA, MHA, or similar). 7–10+ years in optical retail, ophthalmology/optometry operations, merchandising, or multi-site retail leadership. Demonstrated success leading multi-site, multi-state teams or influencing large operational structures. Strong understanding of optical sales processes, merchandising, optical retail KPIs, and P&L management. Excellent communication, leadership, and stakeholder-management skills. Highly data-driven with the ability to build and interpret dashboards, KPIs, and financial reporting. Experience guiding change management, operational improvement, or large-scale project execution. Key Competencies Strategic planning & execution Retail and clinical workflow understanding Financial acumen & P&L management Influential leadership in matrixed environments Sales and merchandising insight Operational excellence & process design Data-driven decision making Talent development & performance coaching Compensation Annual Performance Bonus: 20–30%

Responsibilities

The Director of Optical Strategy will lead the enterprise strategy and performance optimization for Acuity Eye Group’s Optical division, focusing on growth across multiple locations. This includes developing strategic plans, improving operational workflows, and enhancing patient experience.