Qualifications:

• 8+ years of experience in Social Media, Content Creation or Influencer Marketing
• Bachelor’s Degree preferred
• Must have experience working hands on in social media platforms, editing, posting and engaging in community management
• Must have content creation experience
• Passion for content creation, storytelling, innovative ideas and strategy
• Tech, Consumer Goods or Beauty experience preferred
• Experience in digital analytics and social listening tools, measuring campaign ROI and metrics to support overall influencer strategy.
• Excellent presentation, written and verbal communication skill

Influencer Marketing

• Lead innovative influencer strategies to boost brand awareness, engagement, and conversion
• Manage all aspects of influencer campaigns for DTC, e-commerce, and wholesale, including talent sourcing, content briefs, reviews, contracts, and reporting
• Plan and execute influencer events that drive impact and visibility
• Collaborate with Acquisition team on paid sponsorships and ad access
• Oversee micro-influencer and UGC campaigns, including product sends, execution, asset management, and reporting
• Develop and manage product seeding strategies from planning to execution
• Deliver a standout influencer experience to foster long-term engagement
• Build and maintain strong relationships with agents, agencies, influencer networks, and vendors

Organic Social

• Lead strategy for organic TikTok, Instagram, Pinterest, and LinkedIn content and presence
• Create a community management plan that builds positive engagement and fosters creator relationships
• Identify and strategize expansion into new social platforms
• Define content mix strategy across brand-led, creator, UGC, and independent content
• Manage strategy and execution for contracted creators producing native social content
• Drive UGC strategy and tactics to support various business initiatives
• Build and grow CEO + Founder’s social media presence
• Collaborate cross-functionally to support brand moments, campaigns, and PR initiatives
• Partner with PR, Talent, and Brand teams on Brand Ambassador social content ideas
• Set KPIs and lead ongoing social reporting and performance analysis

Team Leadership

• Manage direct reports and the influencer/organic social internship program, providing coaching, accountability, and talent development.
• Collaborate with internal and external partners to execute brand strategy and contribute to business growth objectives.
• Work with cross-functional leaders to streamline processes, deliver results, and foster unified leadership.

Qualifications:

• 8+ years of experience in Social Media, Content Creation or Influencer Marketing
• Bachelor’s Degree preferred
• Must have experience working hands on in social media platforms, editing, posting and engaging in community management
• Must have content creation experience
• Passion for content creation, storytelling, innovative ideas and strategy
• Tech, Consumer Goods or Beauty experience preferred
• Experience in digital analytics and social listening tools, measuring campaign ROI and metrics to support overall influencer strategy.
• Excellent presentation, written and verbal communication skills