Director Of Paid Acquisition at GREAT LAKES HOME REMODELING

Toledo, Ohio, United States -

Full Time

Start Date

Immediate

Expiry Date

23 May, 26

Salary

100000.0

Posted On

22 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Acquisition, Meta Ads, Google Ads, Budget Management, Campaign Optimization, Audience Segmentation, Retargeting, Creative Testing, Pixel Setup, Event Tracking, Attribution, CRM Integration, Executive Reporting, Lead Generation, ROAS, CPL

Industry

Residential Building Construction

Description

Toledo, OH Full-Time | In-Office Preferred We are a Home Improvment Company aggressively expanding across Ohio, Michigan, Indiana. We are increasing ad spend, opening markets, and building a performance-driven acquisition engine. We are hiring a Director of Paid Acquisition. If you have not directly managed significant Meta and Google ad budgets and driven measurable lead volume at scale, this role is not for you. What You Will Own • Full paid acquisition strategy across Meta and Google • $50,000+ monthly ad spend (scaling rapidly) • Campaign build-out, testing, scaling, and optimization • Audience segmentation and retargeting strategy • Creative testing velocity and rotation strategy • Pixel setup, event tracking, attribution accuracy • CRM integration and lead source accountability • Weekly executive reporting tied directly to revenue You will control lead generation performance across multiple markets. What We Expect • 5+ years managing paid media with direct budget responsibility • Proven success generating high-volume leads in home services or other high-ticket industries • Deep understanding of CPL, lead issue %, set rate, and ROAS • Expert-level knowledge of Meta Business Manager and Google Ads • Strong analytical decision-making • High urgency and full ownership mentality How You’re Measured • Cost Per Lead • Lead Quality • Set Rate • Return on Ad Spend • Speed of optimization and scaling This is a revenue-producing leadership role, not a branding role. Compensation Structure Base Salary: $70,000 – $100,000 (based on experience) Quarterly Performance Bonuses tied directly to: • CPL targets • Lead volume growth • Set rate improvement • Revenue contribution • ROAS benchmarks Top performers will have long term leadership growth opportunities as we scale into new markets. If you want real budget authority, executive level visibility, and measurable impact- Apply Do not apply If you are looking for a content posting job, this is not the role.

Responsibilities

This role involves owning the full paid acquisition strategy across Meta and Google platforms, managing a rapidly scaling monthly ad spend exceeding $50,000. Responsibilities include campaign build-out, testing, optimization, audience segmentation, creative rotation, and ensuring CRM integration and lead source accountability.