Director of Performance Marketing at Bauer Media Group
London NW1 2PL, , United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

19 Oct, 25

Salary

0.0

Posted On

20 Jul, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Digital Marketing, Subscriptions, Performance Metrics, Digital Channels

Industry

Marketing/Advertising/Sales

Description

We are looking for a Director of Performance Marketing to join our Digital Advisory team on a full-time permanent basis in the UK.
Help us turn smart media into scalable growth.

Responsibilities

JOB PURPOSE

As Director of Performance Marketing, you’ll build the engine that drives acquisition, conversion, and retention across multiple business lines.
You’ll partner with local teams to elevate performance, guide strategic investment, and translate data into action. This role is less about campaign delivery and more about enabling repeatable, scalable growth across our digital portfolio.

What you’ll be doing

  • Build a scalable performance marketing strategy aligned with commercial goals.
  • Identify repeatable models of success and scale them across markets and brands.
  • Foster a test-and-learn performance culture based on KPIs and ROI thinking.
  • Partner with in-market teams to elevate local execution and share best practices.
  • Create playbooks, templates, and training programs to build capability.
  • Lead paid media strategy across search, social, programmatic, affiliate, and influencer channels.
  • Collaborate with CRM, Social, and Brand teams to align messaging and activation.
  • Refine targeting, landing pages, creative, and bidding strategies.
  • Define and align performance KPIs across the funnel.
  • Enhance attribution models and build unified reporting dashboards.
  • Provide actionable insights that link campaign outcomes to business impact
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