Director of Portfolio Marketing and Leasing at ROERS COMPANIES

Plymouth, Minnesota, United States -

Full Time

Start Date

Immediate

Expiry Date

21 Apr, 26

Salary

179400.0

Posted On

21 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Portfolio Strategy, Leasing Performance, Marketing Strategy, Team Development, Operational Excellence, Brand Execution, Compliance, Risk Management, Data Analysis, Financial Acumen, Communication Skills, Leadership, Customer Experience, Digital Marketing, CRM Utilization, Market Positioning

Industry

Real Estate

Description

Description Roers Companies is seeking an energetic, dedicated professional to join our team in Plymouth, MN as the Director of Portfolio Marketing and Leasing. About Us Roers Companies is a 2025 USA Today Top Workplace and a national leader in multifamily real estate investment, development, construction, and property management. Headquartered in Plymouth, Minnesota, we’re on a mission to elevate multifamily housing by developing and operating market-rate and affordable apartments in growing neighborhoods. Since our founding in 2012, Roers Cos. has developed more than $4 billion in real estate, representing 15,000+ homes across the Midwest, Mountain Southwest, and Sunbelt regions. Our team thrives on purpose-filled work, an entrepreneurial spirit, and unlimited growth potential. About You You’re passionate about your work and strive to achieve ambitious goals. You offer an extra hand and aren’t afraid to ask for help when needed. You act with integrity and empathy for the people around you. You get the big picture while executing the little details. In other words, you share our corporate values—passion, work ethic, teamwork, integrity, and ownership mindset. Job Summary The Director of Portfolio Marketing and Leasing provides strategic and operational leadership for all leasing and marketing activities across Roers Companies’ national portfolio, encompassing both market-rate and affordable housing. This role is responsible for driving portfolio-wide leasing performance, overseeing new construction and repositioning lease-ups, establishing marketing strategy and brand consistency, and developing high-performing leasing and marketing teams. This leader serves as the connective tissue between operations, marketing, construction, asset management, and executive leadership—ensuring that leasing velocity, occupancy, and revenue goals are achieved while maintaining compliance, brand integrity, and an exceptional customer experience. Responsibilities Portfolio Strategy & Performance • Set and execute the enterprise-wide leasing and marketing strategy for market-rate and affordable portfolios. • Establish portfolio leasing goals, KPIs, dashboards, and reporting cadence; regularly analyze performance trends and adjust strategy accordingly. • Partner with Asset Management and Executive Leadership to align leasing velocity, pricing strategy, and marketing investments with financial objectives. • Provide data-driven recommendations related to rents, concessions, property fees, market positioning, and unit mix. • Develop, maintain, and present portfolio-level reporting on marketing and advertising performance, including lead sources, traffic, conversion rates, cost-per-lead, cost-per-lease, and return on marketing investment. • Analyze marketing spend and leasing outcomes to evaluate channel effectiveness, optimize budget allocation, and recommend data-driven adjustments to improve conversion efficiency and leasing velocity. • Partner with Asset Management and Finance to ensure marketing and advertising investments are aligned with financial objectives, revenue targets, and pro forma assumptions. • Establish consistent metrics, dashboards, and reporting cadence across the portfolio to drive transparency, accountability, and informed decision-making related to marketing and advertising performance. Leadership & Team Development • Lead, coach, and develop a multi-layered team of leasing and marketing leaders and specialists. • Provide clear direction, accountability, and support to direct reports, ensuring consistent execution across markets. • Build scalable training frameworks for leasing excellence, sales effectiveness, fair housing compliance, and customer experience. • Foster a culture of ownership, collaboration, integrity, and continuous improvement aligned with the Culture Blueprint. Lease-Up & Operational Excellence • Provide executive oversight of all new construction, repositioning, and specialty lease-ups across the portfolio. • Ensure consistent lease-up playbooks, processes, and tools are used across market-rate and affordable assets. • Remove barriers and provide hands-on support to underperforming or high-risk properties as needed. • Partner closely with Construction, Development, and Property Management to ensure properties are operationally and market-ready for move-ins. Marketing Strategy & Brand Execution • Oversee portfolio-wide marketing strategy, including digital marketing, branding, advertising spend, collateral, and CRM utilization. • Ensure consistent brand standards and messaging across all properties while allowing for market-specific customization. • Lead the Senior Marketing Manager in developing campaigns that support lease-ups, stabilization, and long-term occupancy. • Evaluate and optimize marketing vendors, platforms, and technologies. Compliance & Risk Management • Ensure leasing and marketing practices comply with all fair housing laws, affordable housing regulations, and company policies. • Provide executive oversight for affordable lease-up compliance in partnership with compliance leadership. • Mitigate operational, reputational, and regulatory risk related to leasing and marketing activities. Cross-Functional Partnership • Serve as a key thought partner to Property Management, Asset Management, Development, Construction, and Finance. • Present leasing and marketing performance updates and strategic recommendations to senior leadership. • Support national growth initiatives and expansion into new markets. Other duties as assigned. Requirements Bachelor’s degree required; advanced degree preferred. 10+ years of progressive experience in multi-family leasing, marketing, or property management. Demonstrated leadership of portfolio-level leasing and/or marketing teams. Significant experience with new construction and large-scale lease-ups. Experience across both market-rate and affordable housing strongly preferred. Strong working knowledge of Yardi, CRM platforms, digital marketing tools, and reporting systems. Strategic leadership with the ability to translate vision into execution. Deep understanding of multi-family leasing, marketing, and lease-up operations across market-rate and affordable housing. Strong financial and analytical acumen; comfortable using data to drive decisions. Exceptional interpersonal, written, and verbal communication skills. Ability to influence across functions and levels without direct authority. Entrepreneurial ownership mindset—makes smart decisions for the business, puts clients and teammates first, collaborative, inquisitive, self-motivated, and operates on trust (not fear). High integrity—trusted, direct, truthful; admits mistakes and models accountability. Ability to manage complexity, prioritize effectively, and lead through ambiguity. Compensation and Benefits for Director of Portfolio Marketing and Leasing: Pay Range: $140,700 - $179,400 Compensation is determined by several factors that vary depending on the position, including the individual’s experience, skills, and the knowledge they bring to the specific role. Roers offers a comprehensive benefits & perks package to full-time employees which may include: • Health Plans - Medical, dental, vision, FSA, and HSA • Family Leave - Paid birth & bonding leave • Employer Paid Benefits - Basic life insurance, Accidental Death & Dismemberment (AD&D), and short-term disability • Additional Voluntary Benefits – Life Insurance, AD&D, long-term disability, critical illness, and accident insurance • 401(K) - 3% company contribution, 100% vested after 2 years of employment • Competitive PTO - 3 weeks of PTO with immediate accrual, 9 paid holidays, 1 floating holiday, and bereavement • Health and Wellness - fitness membership reimbursement program • Free stays in Roers’ properties guest suites • Rent Discount - 20% discount for employees living in Roers Companies properties • Employee Referral Bonus Program - $2,500 referral bonus paid once referred candidate completes 60 days of employment • Charitable Match Program – Roers matches employee donations to charitable organizations • Professional Development Opportunities • Employee Assistance Programs Roers Companies is focused on building a workforce that is diverse and inclusive. We are an Equal Opportunity Employer and consider applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Roers Companies participates in E-Verify to confirm the employment eligibility of all newly hired employees. For further information about the federal E-Verify program, please click to see the Right to Work and E-Verify Participation posters. Candidates will be required to pass a criminal background check and motor vehicle record. In order to be considered for this position, applicants must complete a survey at this link: https://go.cultureindex.com/s/83Iy24550b #RoersCompaniesCareers #LI-JG1

Responsibilities

The Director of Portfolio Marketing and Leasing provides strategic and operational leadership for leasing and marketing activities across Roers Companies’ national portfolio. This role is responsible for driving leasing performance, overseeing lease-ups, and developing high-performing teams.