JOB SUMMARY AND QUALIFICATIONS

The Director of Practice Marketing is responsible for the development and implementation of comprehensive marketing strategies to increase Southwest Scoliosis and Spine business development and growth. This role oversees digital marketing, branding, content development, social media, physician outreach, and patient engagement initiatives.

EDUCATION:

• Bachelors or Masters Degree in marketing, advertising and business background preferred but not required

EXPERIENCE:

• A minimum of 2-3 years of work experience in a sales, marketing or advertising role with ability to plan and execute goals, including maximum expense control and productivity within parameters of sales responsibilities
• Superior time management skills
• Self- starter
• Medical knowledge and knowledge of territory/market
• Proven record of sales success required

BENEFITS

Southwest Scoliosis Institute, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

• Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
• Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
• Free counseling services and resources for emotional, physical and financial wellbeing
• 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
• Employee Stock Purchase Plan with 10% off HCA Healthcare stock
• Family support through fertility and family building benefits with Progyny and adoption assistance.
• Referral services for child, elder and pet care, home and auto repair, event planning and more
• Consumer discounts through Abenity and Consumer Discounts
• Retirement readiness, rollover assistance services and preferred banking partnerships
• Education assistance (tuition, student loan, certification support, dependent scholarships)
• Colleague recognition program
• Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
• Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Learn more about Employee Benefits
Note: Eligibility for benefits may vary by location.
Our teams are a committed, caring group of colleagues. Do you want to work as a(an) Director of Practice Marketing where your passion for creating positive patient interactions is valued? If you are dedicated to caring for the well-being of others, this could be your next opportunity. We want your knowledge and expertise!
Supporting HCA Healthcare’s 186 hospitals and 2,400+ sites of care, Physician Services plays a crucial role as the main entry point for patients looking for high-quality healthcare within the HCA Healthcare system. With a focus on meeting the needs of our patients at all access points, Physician Services is dedicated to implementing innovative, physician-driven, value-added solutions to assist physicians in providing high-quality, patient-centered care, aligning with our mission to care for and enhance human life.
HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in costs for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.
“Bricks and mortar do not make a hospital. People do."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder
If you are looking for an opportunity that provides satisfaction and personal growth, we encourage you to apply for our Director of Practice Marketing opening. We promptly review all applications. Highly qualified candidates will be contacted for interviews. Unlock the possibilities and apply today!
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

• Create quarterly plans for business development utilizing market knowledge, individual experience and input from team members to target key accounts and increase business
• Plan and carry out weekly sales calls
• Optimization of website content for lead generation and SEO performance
• Be accountable for the knowledge and comprehend the strategic complexities of the marketing territory(s).
• Managing Online reputation and patient reviews across platforms like Google, Healthgrades and Facebook.
• Lead content generation efforts, including blogs, videos, patient testimonials and case studies
• Monitoring and reporting of key marketing metrics including website, traffic, social engagement, patient leads and conversion rate as well as analysis of marketing campaign ROI