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We are looking for a Director of Product & Customer Marketing. As the Director of Product & Customer Marketing, you will be a key leader on the marketing team, responsible for shaping our market presence and driving the commercial success of our products across North America. You will own the end-to-end product & customer marketing strategy, lead a talented team of product marketers, and act as the crucial link between our Product, Sales, Marketing, and core GTM organizations.

WHO WE ARE:

Powering the businesses that are the backbone of the global economy, Lightspeed’s one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.
Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.
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• Go-to-Market Strategy: architect and orchestrate the North American go-to-market (GTM) strategy for our product portfolio, ensuring alignment with Product, Marketing and Sales teams to drive commercial success
• Messaging & Positioning: architect a powerful messaging and positioning framework that establishes clear competitive differentiation and translates our product’s value for key internal and external audiences
• Team Leadership & Execution: lead, mentor, and grow a high-performing product marketing team, setting clear goals and owning the outcomes of all PMM-led initiatives and programs
• Customer & Market Insights: champion GTM and product insights, leveraging market research and competitive intelligence to inform product strategy, pricing, and positioning within North America
• Product Partnership & Influence: forge a strong, collaborative partnership with Product and Technology teams to influence the product roadmap and streamline the launch process for new features and offerings
• Customer Lifecycle & Adoption: develop and execute lifecycle marketing strategies focused on increasing product adoption, engagement, and retention among our existing customer base
• Sales Enablement: work closely with our sales enablement group, equipping teams with the compelling messaging, tools, and training required to drive revenue
• Operational Excellence: enhance the operational efficiency of the Product Marketing and GTM functions by defining, implementing, and refining key processes and workflows.
• Cross-Functional Influence: build influential relationships across the organization to ensure seamless collaboration and alignment on all product marketing-driven initiatives, including with our other regional Product Marketing leaders