Company Description
At Informa, no two days and no two people are the same, and you’ll find the freedom, opportunity and support of a fantastic community to make a real impact. We’re an international business that connects specialists with knowledge, helping them to learn more, know more and do more through live and on demand events, digital and data-driven services and academic research. We are home to over 10,000 colleagues across 30 countries and are a member of the UK’s FTSE 100 group of leading public companies. We’re thrilled to have earned the #3 spot in Glassdoor’s Best Places to Work 2025 UK list, a recognition based solely on reviews by those who know us best - our current and previous colleagues. In Global Support, we provide expert guidance and hands-on support to the Informa Group and Informa’s many business teams. Across tech, finance, legal, corporate development, HR, communications, operations and many other areas, we work collaboratively and flexibly to help our brands serve their customers and help the company succeed.
Job Description

KNOWLEDGE AND EXPERIENCE:

We’d love to hear from you, especially if..

• You have 8+ years of experience in product marketing, with experience on events, conferences, or similar experiential products
• You are a strategic thinker with ability to balance short-term revenue goals with long-term brand building
• You place the customer at the heart of everything you do
• You have a proven track record of developing successful marketing strategies that drive revenue
• You have excellent communication skills with ability to articulate complex value propositions
• You are results-oriented with focus on driving measurable business outcomes
• You take a collaborative approach to working across departments and with external partners
• You have strong analytical skills with ability to translate data into actionable marketing strategies

THIS ROLE IS BASED IN OUR 5 HOWICK PLACE, LONDON OFFICE

We’re seeking a visionary Director of Product Marketing to lead our product positioning, messaging, and go-to-market strategy across Informa. This is a pivotal leadership role where you’ll shape how our products connect with customers, drive market adoption, and fuel business growth.

PURPOSE

This role will also lead and set excellence for Product Marketing for One Informa.
Initially the focus will be on supporting the Accelerator workstream, within the Market Leading Marketing One Informa Programme. They will lead the development and execution of product marketing strategies specifically focused on driving paid attendee growth across a focussed portfolio of events. You will be responsible for crafting compelling value propositions that convert prospects into paid attendees, optimizing the attendee journey, and collaborating with the marketing team to develop marketing strategies that maximize revenue from our event offerings. Working at the intersection of the commercial team and marketing, you’ll leverage audience insights to refine our event propositions and drive sustainable growth in paid attendance and revenue.