Director of Product Marketing, Lending at CHIME FINANCIAL INC

San Francisco, California, United States -

Full Time

Start Date

Immediate

Expiry Date

22 Jun, 26

Salary

275000.0

Posted On

24 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Go-to-Market Strategy, Positioning, Messaging, Value Proposition Development, Roadmap Influence, Product Adoption, Customer Insights, Team Leadership, Cross-functional Leadership, Risk Management, Regulatory Compliance, Strategic Thinking, Data Analysis, Growth Strategy

Industry

Financial Services

Description

About the role We are hiring for a Director of Product Marketing to lead go-to-market strategy across our Lending and Trust & Safety product areas. In this role, you’ll own how we bring complex, high-impact financial products and risk systems to market—translating them into clear, compelling value for our members while maintaining trust and transparency. You’ll partner closely with Product, Risk, Legal, and Growth to shape positioning, influence the roadmap, and drive adoption of products like MyPay, SpotMe, lending offerings, and critical safety and fraud prevention systems. This role requires strong strategic thinking and cross-functional leadership, balancing growth goals with regulatory, risk, and member trust considerations. The base salary offered for this role and level of experience will begin at $199,000.00 and up to $275,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. In this role, you can expect to Define and lead go-to-market strategy for key products and features, from launch through scale Develop clear, differentiated positioning and messaging that resonates with target customers Drive alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution Improve product adoption, engagement, and retention through effective product marketing strategies Partner with Product to influence roadmap and feature prioritization based on market and customer insights Build and scale a high-performing Product Marketing team, setting clear priorities and execution standards Establish frameworks and processes for repeatable, high-quality product launches To thrive in this role, you have 10+ years of experience in product marketing or related roles (e.g., growth, strategy) 7+ years of experience leading and scaling high-performing teams 2+ years of consumer lending experience Proven track record of owning end-to-end go-to-market strategy for products or features Strong expertise in positioning, messaging, and value proposition development Experience partnering closely with Product, Growth, Brand, and Analytics Ability to translate complex product capabilities into clear, compelling customer narratives Strong analytical mindset with experience using data to inform strategy and measure impact #LI-AM1 #LI-Hybrid A little about us At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential. We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members. We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential. Because if we don't—who will? *Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC. What we offer for our full-time, regular employees 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates. 💻 In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute 💰 Competitive salary based on experience ✨ 401k match plus great medical, dental, vision, life, and disability benefits 🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off 🫂 1% of your time off to support local community organizations of your choice 👟 Annual wellness stipend to use towards eligible wellness related expenses 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more. 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too! 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals. Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: benefits@chime.com. To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.

How To Apply:

Incase you would like to apply to this job directly from the source, please click here

Responsibilities

This role involves defining and leading the go-to-market strategy for Lending and Trust & Safety products, translating complex financial products into clear value propositions for members. The director will also be responsible for building and scaling a high-performing Product Marketing team while driving alignment across various internal departments.