Director of Product, MarTech & Personalization Platform at Realtor.com Careers

Austin, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

05 Mar, 26

Salary

0.0

Posted On

05 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

MarTech, CRM, Customer Data Platform, Data Source Evaluation, Vendor RFP, Identity Resolution, Data Governance, Data Models, Segmentation, SQL, Data Workflows, Data Pipelines, AI, Machine Learning, Web Technologies, Tag Management Systems

Industry

Software Development

Description

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance. We are seeking an experienced Director of Product, MarTech & Personalization Platform to drive the strategic and technical vision for our core consumer data and activation ecosystem. This leadership role sits at the critical intersection of Product, Marketing, and Engineering, serving as the owner responsible for transforming Realtor.com®'s personalization capability from a fragmented, reactive system into an intentionally-architected, unified stack. Your mandate is to establish the necessary Identity and Personalization Platform Foundations, enabling a real-time, data-driven, and scalable path toward hyper-personalized consumer experiences across the product and marketing, and maximizing the value of our anonymous and known users. What you'll do: This role will be the primary product owner responsible for the vision and execution of the Personalization Platform Foundation initiative. CDP Strategy & Implementation: Drive the full lifecycle of Customer Data Platform (CDP) readiness, including data source evaluation, vendor RFP and selection, and onboarding, leading to a decision on our future consolidated CDP. Platform Consolidation & Tech Debt Resolution: Evaluate current systems & services (internal + vendor) to inform a strategy to consolidate platforms and address technical debt. Identity Resolution: Partner with engineering to establish the Identity & Authentication foundation, ensuring a clear, unified user identity that fuels personalization across all surfaces. Architecture & Scalability: Oversee the design, engineering, and implementation of a scalable architecture, ensuring seamless data flow, system uptime, and integration between the core MarTech stack and downstream activation channels. CDP Operations & Segmentation Governance: Own the day-to-day workflow and operations in the CDP, and manage a team who operates day-to-day in the CDP to set up segments, audiences, and events for downstream channels and surfaces. Strategically manage the governance of this data in the CDP to ensure accurate and consistent use across the consumer organization. How you'll collaborate: You will be the key liaison for all personalization technology efforts, ensuring alignment across the Consumer Organization. Strategic Roadmapping: Define and execute the multi-year technical strategy for Personalization Tech, translating enterprise strategic planning into necessary platform requirements and effective business solutions. Stakeholder Partnership: Act as the strategic partner to Marketing, Product Management, Data Science, and Engineering, owning business requirements and technical specifications to enable campaign execution and personalized consumer engagement. Drive Shared Capabilities: Champion the vision of personalization as a core capability, helping teams understand and adopt existing personalization capabilities and consulting on new business initiatives that influence the core MarTech stack. Personalization Leaders Forum (PLF): Serve as a core member and lead the formation of the PLF, providing effective consultation and direction on capabilities, tooling, and development to Product and Marketing teams. Team Leadership: Lead and mentor a team of engineers and/or technologists, fostering a culture of innovation, accountability, and excellence in platform delivery. How we work: We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together. What you bring: Senior MarTech Experience: 12+ years of experience in MarTech, CRM, or a related field, with 5+ years proven experience in a senior leadership role overseeing cross-functional technology and data initiatives. Bachelor’s degree or equivalent experience. Deep Platform Knowledge: Hands-on expertise with key Marketing platforms like CDPs, Marketing Automation (e.g., Braze, Cordial), and CRM, and how they integrate with data warehouses (e.g. Snowflake). Data & AI Foundations: Strong understanding of data models, segmentation, SQL, data workflows, and data pipelines. Experience with AI/ML applications for predictive insights, recommendations, and real-time decisioning is highly preferred. Technical Acumen: Ability to translate complex technical concepts and specifications to business stakeholders and a working knowledge of web technologies (HTML, CSS, Javascript) and Tag Management Systems (e.g., Google Tag Manager). Prior hands-on engineering experience preferred. How we reward you: Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to: Inclusive and Competitive medical, Rx, dental, and vision coverage Family forming benefits 13 Paid Holidays Flexible Time Off 8 hours of paid Volunteer Time off Immediate eligibility into Company 401(k) plan with 3.5% company match Tuition Reimbursement program for degreed and non-degreed programs 1:1 personalized Financial Planning Sessions Student Debt Retirement Savings Match program Free snacks and refreshments in each office location Do the best work of your life at Realtor.com® Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow. Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.

Responsibilities

The Director of Product will be the primary product owner responsible for the vision and execution of the Personalization Platform Foundation initiative. This role involves driving the full lifecycle of Customer Data Platform readiness and overseeing the design and implementation of a scalable architecture.