Director of Referral Marketing at Southern Orthodontic Partners

, New Mexico, United States -

Full Time

Start Date

Immediate

Expiry Date

17 Aug, 26

Salary

0.0

Posted On

19 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Sales, Team Leadership, Relationship Management, Strategic Planning, CRM Proficiency, Performance Coaching, Account Management, Data Analysis, Pipeline Management, Healthcare Marketing, Business Development, Cross-functional Collaboration

Industry

Hospitals and Health Care

Description

Description Director of Referral Marketing Nashville, TN Full-Time | Exempt Reports to: Vice President of Referral Marketing Travel: Approximately 50% At Southern Orthodontic Partners, we partner with leading orthodontic practices to deliver exceptional patient experiences and drive sustainable growth. As a fast-growing organization, we provide strategic and operational support that allows our doctors to focus on outstanding patient care. We are seeking a dynamic, relationship-driven leader to serve as Regional Director of Referral Marketing. This role is ideal for a strategic operator who excels at developing teams, influencing external partners, and driving measurable referral and revenue growth across multiple markets. About the Role The Regional Director of Referral Marketing will lead and develop a team of 5–7 Relationship Managers (RMs) responsible for growing referrals from dental partners. This role blends people leadership, field execution, and strategic B2B growth ownership. You will set direction for referral performance, elevate sales capabilities across the team, and partner cross-functionally to drive consistent, scalable growth. What You’ll Do Lead, Coach & Develop a High-Performing Team Directly manage and develop a team of 5–7 Relationship Managers Establish clear performance expectations tied to referral growth and partner engagement Provide ongoing coaching in field execution, account management, and sales effectiveness Drive accountability through performance cadence, scorecards, and structured feedback Build a culture focused on ownership, consistency, and results Elevate Sales Capability & Training Own regional execution of B2B sales training and development for Relationship Managers Standardize best practices in prospecting, account growth, and relationship management Reinforce disciplined use of CRM, pipeline management, and referral tracking Partner with leadership to continuously refine sales playbooks and onboarding Drive Regional Referral Growth Strategy Develop and execute market-level strategies aligned to organizational growth goals Set, track, and consistently outperform referral and production targets Identify whitespace opportunities, high-value partners, and growth levers across markets Translate strategy into clear execution plans for the field Strengthen & Scale Referral Partnerships Ensure consistent, high-quality relationship management across all RM portfolios Support key partner relationships and high-impact growth opportunities Drive initiatives that increase partner engagement, loyalty, and long-term volume Elevate the overall referring provider experience Leverage Data to Drive Decisions Analyze referral trends, conversion metrics, and market performance Identify performance gaps and implement targeted action plans Provide clear, actionable insights and reporting to leadership Ensure data-driven decision-making across the team Lead Cross-Functional B2B Strategy Partner with operations, marketing, and clinical leadership to align growth initiatives Contribute to broader B2B strategy and referral program evolution (DRP) Identify opportunities to improve processes, programs, and partner value proposition Serve as a key voice in scaling referral growth across the organization Why Join Southern Orthodontic Partners? Competitive base salary + performance-based bonus Comprehensive benefits (medical, dental, vision) 401(k) with company match Generous PTO and holidays Clear opportunity to influence growth strategy at scale Collaborative, high-performance culture Requirements What You Bring Bachelor’s degree in Business, Marketing, or related field preferred 5+ years of B2B sales, business development, or relationship management experience 2+ years of team leadership experience Proven track record of driving measurable revenue and referral growth Strong coaching and sales leadership capabilities Data-driven mindset with ability to translate insights into action Ability to build credibility with both field teams and external partners Experience in healthcare, dental, orthodontic, or multi-site environments preferred Proficiency with CRM systems and sales performance tools Willingness to travel (~50%)

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Responsibilities

Lead and develop a team of Relationship Managers to drive referral and revenue growth from dental partners. Execute regional B2B strategies and leverage data to optimize partner engagement and referral performance.