Director of Sales and Marketing at Accor

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

17 Apr, 26

Salary

0.0

Posted On

17 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales Strategy, Revenue Growth, Marketing, PR, Brand Management, Leadership, Team Development, Client Engagement, Stakeholder Engagement, Negotiation, Communication, Analytical Skills, Customer Focus, Relationship Building, Revenue Management, Digital Marketing

Industry

Hospitality

Description

Company Description The Mercure & Ibis London Earls Court hotel is a newly renovated property in Southwest London. The property is a large conferencing & group hotel comprising a total of 508 keys, across two distinct brands within Accor, Mercure & Ibis. As the property is a combo there are 282 Mercure rooms & 226 Ibis rooms. The London Suite is the main ballroom for all types of events, extremely versatile and plays a pivotal role in the property’s overall performance. The London Suite is divisible into nine separate meeting rooms, which when combined can be one of the largest pillar-free spaces in London for events up to 1,200 guests. The F&B outlets in the property have been created by PARIS SOCIETY. The F&B space named Barnaby’s is perfect for social events and either the Barnaby’s Kitchen or Barnaby’s Lounge Bar can be semi or completely privatised for groups, events or additional catering / meeting space for larger residential bookings and functions. Our promise is caring and impeccable service. We nurture real passion for service and achievement beyond limits. Our mission is to make the impossible possible to realize your dreams. Job Description Reports: General Manager Salary depending on the experience Mercure & ibis London Earls Court is seeking an accomplished and driven Director of Sales & Marketing to lead our commercial strategy during an exciting period of growth and repositioning. This is a senior leadership role for a commercially astute professional with strong people leadership skills, creative flair, and a proactive, “can-do” mindset. The Director of Sales & Marketing is accountable for the overall performance and strategic direction of Sales, Revenue, Conference Services, Marketing and PR, working collaboratively across the business to maximise revenue, market share, destination awareness and brand positioning across all market segments. The ideal candidate will bring a strong understanding of the Transient segment, with a proven ability to design and execute high-impact commercial strategies, alongside solid experience overseeing marketing, digital and brand initiatives. Sales Strategy & Revenue Growth Provide strategic leadership and day-to-day oversight of Group Sales, Conference Services and PR/Marketing teams Develop and execute integrated sales strategies to achieve room, F&B and event revenue targets Drive new business acquisition while strengthening and expanding existing key accounts Lead proactive sales initiatives across corporate, leisure, MICE and group segments Oversee contract negotiations, pricing structures and key account management Demonstrate strong revenue management expertise, optimising yield and performance in line with demand patterns and growth objectives, with particular focus on driving demand in shoulder and low periods Work closely with Revenue Management on forecasting, budgeting and yield optimisation Marketing PR & Brand Management Develop and implement Sales, Marketing and PR strategies aligned with the hotel’s strategic plan and repositioning objectives Ensure brand standards, tone of voice and positioning are consistently upheld across all channels Build strategic partnerships with local and external organisations to enhance brand visibility and product awareness Oversee advertising, website content, SEO performance and digital presence Monitor market trends, competitor activity and customer insights to inform strategy and decision-making Leadership & Team Development Recruit, develop, inspire and lead a high-performing sales and marketing team Set clear performance objectives and conduct regular coaching and evaluations Foster a collaborative, accountable and results-driven team culture Client & Stakeholder Engagement Build and maintain strong relationships with key clients, partners, and travel trade Act as a brand ambassador at trade shows, networking events and industry forums Collaborate closely with Operations, Finance and Corporate teams to ensure commercial alignment Reporting & Commercial Governance Prepare and present sales forecasts, budgets, action plans and performance reports Analyse internal and external data to assess market position and commercial performance Monitor KPIs and adjust strategies to ensure revenue and market share targets are achieved Ensure effective use of CRM systems and sales tools to drive performance and insight NOTE: The Company reserves the right to amend this job description from time to time to accommodate the requirements of the business and the evolving nature of the role. Qualifications 5–10 years of hotel sales and marketing experience, with leadership experience preferred Strong understanding of revenue management and distribution channels Proven track record of achieving sales targets Excellent communication, negotiation, and presentation skills Proficiency in CRM systems, PMS, and Microsoft Office Strategic thinker with strong analytical and leadership presence Key Competencies Results-oriented and commercially driven Strong leadership and people management skills Customer-focused with excellent relationship-building abilities Adaptable, innovative, and proactive Additional Information Competitive salary Extra annual bonus Entitle of 28 holiday days Employee benefit card offering discounted rates in Accor Hotels worldwide. Develop your talent through learning programs by Academy Accor. Free Bonus Breaks Voucher Friends & Family Rates Pension Scheme Eye Test Vouchers. Opportunity to grow within your property and across the world! Friendly working Environment Ability to contribute to local community and make a difference through our Corporate Social Responsibility activities, like Planet 21. Candidates must have the right to work in the UK Job-Category: Sales Job Type: Permanent Job Schedule: Full-Time

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Responsibilities

The Director of Sales & Marketing is responsible for leading the commercial strategy and overseeing the performance of Sales, Revenue, Conference Services, Marketing, and PR. This role involves developing integrated sales strategies and driving revenue growth across various market segments.